You’ll be able to quickly earn and redeem Hilton Honors factors for a journey into the nice open air.
Hilton unveiled Tuesday morning a partnership with outside lodging model AutoCamp, recognized for its mixture of venues situated within the neighborhood of nationwide parks and different well-liked outside locations. The partnership will imply vacationers can e-book AutoCamp stays straight off Hilton’s web site or cell app “in coming months” and earn and burn Hilton Honors factors if they’re a member of the loyalty program.
“We all know immediately’s vacationers are craving adventures when planning their subsequent journey, and that is why we search for revolutionary and like-minded companions like AutoCamp,” Chris Silcock, president of world manufacturers and industrial providers at Hilton, stated in a press release. “That is the primary time a significant hospitality model and outside lodging firm have come collectively on this approach to create much more decisions for vacationers whereas redefining the outside hospitality expertise.”
The model operates in markets like Cape Cod, Massachusetts; Yosemite, Joshua Tree and the Russian River in California; Zion in Utah and the Catskills in New York. Upcoming areas embody Asheville, North Carolina, in addition to Sequoia, California, and Hill Nation in Texas.
Do not consider this simply as a play for “glamping,” nevertheless. AutoCamp is a well-liked hospitality providing for these in search of a little bit extra outside aptitude with their trip. Sure, the corporate makes use of Airstream trailers for a few of its lodging, due to an unique partnership with the model; nevertheless, you may additionally discover cabins and luxurious tents at some AutoCamp locations.
Every AutoCamp options The Clubhouse, meant to be a gathering place for meals and socializing. The Kitchen is every AutoCamp’s sit-down restaurant, whereas grab-and-go gadgets (together with meals on your grill) could be bought at The Common Retailer. Visitors can even discover different facilities like communal firepits, trails, assembly areas and, at choose areas, swimming swimming pools.
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AutoCamp additionally options location-minded experiences at every venue, so company can dabble in oysters or fall foliage whereas exploring Cape Cod, whereas Russian River company can take part in a wine tasting.
“Our mission at AutoCamp has all the time been to reconnect folks with the outside and one another,” stated AutoCamp CEO and founder Neil Dipaola in a press release. “By partnering with an unimaginable world model like Hilton, we’re capable of introduce Hilton Honors members to a brand new hospitality expertise rooted in nature — bringing them nearer to the nation’s most iconic nationwide parks and explorable outside locations with out sacrificing the very best caliber of hospitality and luxury they count on.”
Hilton leaders pointed to the resort firm’s 2024 Hilton Developments Report that confirmed almost half of vacationers this yr are anticipated to “prioritize exploration and journey.” However the partnership is extra than simply enjoying into developments.
It is a important step ahead in exhibiting Hilton is taking cautious consideration of providing its Hilton Honors members extra choices throughout a wide range of varieties of stays. The corporate earlier this month introduced a brand new unique partnership with Small Luxurious Inns of the World, wooing that relationship away from Hyatt. Hilton can also be reportedly taking a look at buying Graduate Inns, a series of way of life inns situated in cities and cities with a big larger training presence, whereas additionally working at launching a brand new luxurious way of life model. The AutoCamp partnership now provides a funkier facet to journey that courts outside lovers.
It wasn’t way back while you’d hear some resort snobs chide Hilton for resting on its laurels and never being as revolutionary or, frankly, thrilling as a few of its opponents. Firm leaders definitely seem to have heard the critique and are doing one thing about shedding that picture.
Not that they requested us, however the AutoCamp partnership looks as if the prime alternative to make the most of Hilton spokesperson Paris Hilton for a revival of “The Easy Life.”
S’mores over the campfire earlier than retiring to a luxe Airstream, anybody?
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