Earlier this 12 months, Hilton introduced plans to launch a partnership with AutoCamp. We’re beginning to see the combination of this now, so I wished to cowl all the small print of this fascinating partnership.
Fundamentals of the Hilton & AutoCamp partnership
Hilton Honors has launched an unique partnership with outside hospitality firm AutoCamp, in order that loyalty program members can earn and redeem factors for a special form of lodging expertise.
For these not aware of AutoCamp, consider it as an elevated “glamping” idea. AutoCamp properties have a wide range of lodging choices, starting from luxurious tents to Airstreams. Every AutoCamp location additionally has The Clubhouse and The Kitchen, that are the social hubs of the property, serving meals and drinks, in addition to providing grab-and-go merchandise and retail choices.
AutoCamp properties even have loads of different widespread areas, from communal fireplace pits, to trails, to swimming swimming pools (at some areas), to group assembly areas, and extra. Suffice it to say that this isn’t your conventional campground.
AutoCamp has eight areas, together with in Asheville, Cape Cod, Catskills, Joshua Tree, Russian River, Sequoia, and Yosemite.
Right here’s how Chris Silcock, Hilton’s President of International Manufacturers and Industrial Companies, describes this:
“We all know at the moment’s vacationers are craving adventures when planning their subsequent journey, and that’s why we search for progressive and like-minded companions like AutoCamp. That is the primary time a significant hospitality model and outside lodging firm have come collectively on this technique to create much more decisions for vacationers whereas redefining the outside hospitality expertise.”
AutoCamp Cape Cod joins Hilton Honors
Hilton Honors and AutoCamp have lastly kicked off their partnership, as the primary AutoCamp property is now bookable by way of Hilton reserving channels, together with Hilton’s web site and app. Particularly, you’re now capable of earn and redeem factors for stays at AutoCamp Cape Cod.
You’ll see the property bookable identical to another Hilton property, and you may both pay money and earn factors, and even redeem factors. The Hilton Honors factors redemption worth is okay, however nothing nice, as I worth the factors at ~0.5 cents every.
In the event you’re reserving a money keep, you may earn factors and elite nights, simply as you may at different Hilton Honors properties. There are additionally some elite perks:
- Hilton Honors Silver members obtain two eco-friendly waters
- Hilton Honors Gold members obtain one bundle of firewood, two eco-friendly waters, and an area accessible improve
- Hilton Honors Diamond members obtain one s’mores package per keep, one bundle of firewood, two eco-friendly waters, and an area accessible improve
Notice that in the interim, you may’t earn Hilton Honors factors for ancillary spending at AutoCamp properties, however that’s anticipated to alter within the coming weeks. Moreover, further AutoCamp properties also needs to be bookable by way of Hilton channels within the coming weeks.
My tackle Hilton’s AutoCamp collaboration
I’ve gotta say, this new Hilton Honors partnership is making me all for attempting AutoCamp. I’m not somebody who’s often into “tenting” (and even glamping, maybe except for a safari, if you wish to name it that).
Nonetheless, AutoCamp appears to be like like a really cool idea that I’d completely think about, and most significantly, the corporate has properties in some locations that I’d love to go to. As you may see, AutoCamp isn’t low cost, however then once more, it appears to supply a singular expertise.
Huge image, I can’t assist however discover it noteworthy how a lot the key lodge teams are these days targeted on their non-core manufacturers. For years, we noticed the key lodge teams have countless model inflation, launching new model after new model. Whereas they’re nonetheless doing that, they’re now searching for new issues to monetize.
We’re more and more seeing the key lodge teams basically act as journey brokers for competing ideas. The key lodge teams are getting a fee, and in flip, they’re providing some rewards to their loyalty program members. That is true in so many kinds, starting from Hyatt shopping for Mr & Mrs Smith, to Houses & Villas by Marriott, to Hilton’s new Small Luxurious Resorts of the World collaboration.
Backside line
Hilton and AutoCamp have launched a partnership, giving Hilton Honors members the chance to earn and redeem factors for stays at “glamping” properties. The primary AutoCamp property has now been rolled out to Hilton reserving channels, and remaining properties needs to be launched within the coming weeks.
What do you make of the brand new Hilton & AutoCamp partnership?
