In terms of restricted service lodge manufacturers, Hampton by Hilton is type of a drive to be reckoned with. The model has round 3,000 motels in 40 nations throughout 5 continents. This not solely makes it (by far) the largest Hilton model, but in addition one of many greatest restricted service lodge manufacturers on the earth.
Hampton by Hilton has lengthy caught to the fundamentals, and has performed an excellent job delivering reliably for friends. Hilton has now introduced plans to refresh the Hampton by Hilton model, although it looks as if a few of these modifications could profit lodge house owners greater than they profit friends.
Hampton properties get makeover with new prototype
Hampton by Hilton has revealed the prototype for what we will count on from Hampton properties in North America going ahead. The primary property with the brand new prototype is anticipated to open in early 2025, although this will even be obtainable as a renovation bundle for present properties.
Hilton claims that this prototype refresh is designed for higher adaptability to varied market circumstances and website restrictions, whereas creating an enhanced visitor expertise. Hilton additionally emphasizes how this units a brand new normal in hospitality design and effectivity.
Not surprisingly, the concentrate on the redesign is closely on maximizing earnings for house owners. The brand new design isn’t solely supposed to enhance visitor performance and luxury, but in addition optimize price to construct, function, and renovate, for house owners.
Key updates embody the next:
- Optimizing income producing alternatives by rising complete key rely throughout the identical footprint and optimizing suite room structure for higher website effectivity
- Driving price financial savings of as much as 6% on furnishings, fixture, and gear packages, in comparison with earlier packages
- Elevating the outside with a simplified entrance cover, delicate changes to the colour scheme, and an added exterior patio for social gatherings
- Enhancing the visitor welcome by repositioning the entrance desk, including a localized characteristic wall and versatile multi-use area, and relocating the retail store to a extra distinguished location throughout the foyer space, which can drive elevated income
- Balancing perform and luxury in visitor rooms, with the addition of a multi-functional process desk, improved rest room design, enlarged home windows to extend pure mild, and optimized in-room visitor storage options
- Introducing two fashionable, uplifting decor packaged, impressed by the fantastic thing about America’s landscapes and the vibrancy of its cities
Under you possibly can see some renderings of the brand new property prototype.
I’ve gotta say, whereas the renderings seem like a pleasant enchancment over the present design, we shouldn’t ignore what’s being emphasised right here — the brand new design suits extra rooms into the identical property footprint, which presumably signifies that redesigned rooms are smaller than what friends are used to. Moreover, price financial savings of 6% with furnishings, fixtures, and gear packages, means that decrease high quality supplies could also be used.
Hampton model will get refreshed visible id
Not solely are Hampton by Hilton properties getting a redesign, however so is the model’s general id. You possibly can count on that this up to date advertising will probably be rolled out at properties across the globe all through 2024.
Right here’s how the up to date branding for Hampton by Hilton is described:
“Hampton partnered with international branding company Jones Knowles Ritchie (JKR) to create a particular model id that solidifies its place as an modern chief and establishes Hampton as essentially the most guest-centric model within the hospitality business.”
“The design attracts inspiration from Hampton’s pioneering spirit and hospitality heritage, whereas additionally being tailor-made for future international enlargement. The refreshed id conveys the model’s human contact, welcoming friends right into a world of comfy and fulfilling journey via its visible language by that includes approachable illustrations that commemorate traveler range, refined script, a fastidiously chosen colour palette and customized typography.”
In advertising going ahead, Hampton by Hilton will probably be emphasizing two signature experiences to drive model distinctiveness. This consists of Hampton’s sleep expertise, and Hampton’s breakfast waffle. So the corporate will probably be advertising the “Hampton Sleep Completely satisfied” expertise, in addition to the “Hampton Waffle” at breakfast.
Under is a take a look at a few of the up to date branding and advertising.
I don’t have terribly robust emotions in regards to the up to date branding and advertising, nevertheless it feels recent and fashionable to me, and I recognize the thought of specializing in a few features of the Hampton by Hilton visitor expertise.
Backside line
The Hampton by Hilton model is present process a refresh. Don’t count on something earth shattering — Hampton by Hilton is a large model already, and is beloved by friends.
In 2025 we will count on the opening of the primary lodge in North America with the brand new design. Whereas I feel many individuals will recognize refreshed properties, sadly these modifications profit lodge house owners greater than lodge friends. That’s as a result of the brand new prototype presents extra rooms in the identical area (which means smaller rooms), and in addition presents inexpensive fixtures, furnishings, and extra.
Hampton by Hilton can also be updating its model id, specializing in its sleep expertise and waffles.
What do you make of this Hampton by Hilton refresh?
