Emirates has simply unveiled the only new security video we’ve seen in a really very long time, and I find it irresistible!
Emirates retains security easy with new video
These days many airways use security movies as an extension of their advertising efforts. The protection movies could also be very summary, have comedians, spotlight a provider’s dwelling nation, and so on. Nicely, Emirates is within the means of rolling out a contemporary new security video, and it does none of that. As an alternative, it simply shares security directions in a simple to know method. What a novel idea!
Emirates is happy with the simplicity of the video, because the video begins with the next:
“That is your no-nonsense security video. We should not have dancers breaking into tune, characters from films, or celebrities attempting to be humorous, I’m afraid.”
And certainly, the video actually is no-nonsense. It simply has simple to know directions which can be effectively shared by people who find themselves simple on the eyes, with nice background music, and it’s truly filmed inside an plane cabin.
For context, under is Emirates’ earlier security video. It additionally caught to sharing the fundamentals of security, however was filmed in entrance of a inexperienced display, reasonably than inside an plane.
Are airline security movies coming full circle?
Again within the day, airline security movies could be about, you already know, security. However then airways more and more began to make their security movies extra entertaining, in hopes of getting folks to truly concentrate. It’s one thing that Air New Zealand actually pioneered, because the airline rolled out every kind of very properly completed movies that had been hilarious.
Ever since, we’ve seen a numerous variety of airways attempt to one-up one another with security movies, with every thing from comedy routines, to utilizing celebrities, to music. Sure, in some instances the movies had been extra entertaining for a primary time traveler with the airline.
Nevertheless, for frequent flyers, these sorts of movies are little question much less entertaining. Moreover, whereas these amusing movies could get peoples’ consideration, it’s questionable whether or not folks truly retain the knowledge introduced in these movies.
So personally I like Emirates’ new video, as clearly the airline realized that over-the-top security movies have been overdone at this level. Moreover, given how worldwide Emirates’ buyer base is, I feel it’s nice that the knowledge is introduced in such a transparent and straightforward to know method.
I hope we see the same pattern at different airways, whereby they return to the fundamentals.
Backside line
Emirates has unveiled a brand new security video, and it’s extremely easy. It simply presents the protection directions in a simple to know method, which is one thing we haven’t seen many airways attempt lately.
What do you make of Emirates’ new security video?
