I want Marriott had extra manufacturers… mentioned nobody ever. However that isn’t stopping Marriott from asserting its latest lodging idea. I’m cautiously enthusiastic about this, even when I really feel like this doesn’t want yet one more new model.
Marriott stepping into condominium enterprise… once more?
Marriott has introduced its enlargement into apartment-style lodging, with the launch of Flats by Marriott Bonvoy. Marriott views this as seizing upon rising client curiosity amongst households and mates in search of more room for stays, propelled by the mixing of labor and leisure journey.
Marriott already has the Marriott Govt Flats idea, which is the corporate’s serviced-apartment model in Asia, Europe, the Center East, Africa, and Latin America. Marriott hopes that this new idea will improve portfolio development globally, and convey the serviced-apartment idea to Marriott company in the USA and Canada.
Whereas particulars are pretty restricted as of now, right here’s what we do find out about the Flats by Marriott Bonvoy idea:
- These residences are being launched within the upper-upscale and luxurious segments, distinguished from current extended-stay manufacturers
- Flats can have distinctly designed merchandise reflecting the native neighborhood
- Every condominium will function a separate lounge and bed room, full kitchen, and in-unit washer and dryer; models can have wherever from one to a few bedrooms
- In contrast to Marriott’s current extended-stay manufacturers, these residences received’t present conventional resort companies, reminiscent of meals and beverage, assembly areas, and retail
- Marriott will give builders the flexibleness to construct new properties or convert current properties, with a design method just like Autograph Assortment and Tribute Portfolio manufacturers
- The idea might be backed by Marriott’s reservations engine and Marriott Bonvoy loyalty program
Stephanie Linnartz, President of Marriott, describes this idea as follows:
“Vacationers planning holidays and lengthy enterprise journeys as we speak are in search of extra selection in lodging, and the introduction of Flats by Marriott Bonvoy responds to these developments whereas providing builders a premium product backed by our trusted title and distribution platform. With Flats by Marriott Bonvoy, company will be capable of store a wider array of lodging choices inside the Marriott Bonvoy portfolio, rising their loyalty to the portfolio and its vary of brand name choices.”
What’s the level of this, really?
Why does Marriott want yet one more new model? If I’m understanding this appropriately:
- Flats by Marriott Bonvoy might be completely different than Marriott Govt Flats as will probably be extra targeted on the USA and Canada, and these residences received’t be inside current resorts, however relatively might be standalone developments
- Flats by Marriott Bonvoy might be completely different from Properties & Villas by Marriott in that the previous will really be managed instantly by Marriott, whereas the latter is only a advertising partnership, and contains greater than residences
I imply, look, as a lot as I’m tempted to rag on Marriott concerning the firm beginning yet one more model, I don’t hate this idea. Properties & Villas by Marriott is a largely ineffective advertising partnership, however it seems like Flats by Marriott Bonvoy will really be managed by Marriott, and subsequently you’ll be capable of earn and redeem factors at a very good fee, and really get entry to one thing you may’t get via one other residence sharing service.
I’m curious to see is what the urge for food for this idea might be like amongst builders. Primarily working residences exterior of resorts which are solely underneath the Marriott model isn’t one thing we’ve in any other case actually seen a lot of earlier than, at the very least in the USA. If the worth proposition is first rate, I’d be all for this.
Backside line
Flats by Marriott Bonvoy is Marriott’s latest idea. With this, Marriott is hoping to supply luxurious residences in the USA and past, that are totally built-in into Marriott Bonvoy. From a loyalty perspective I like this idea, although after all whether or not or not this proves helpful comes all the way down to the execution.
What do you make of Flats by Marriott Bonvoy?
