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Dioriviera Lands on Singapore Tanjong Seaside this Summer season

Picture: Courtesy of Dior

It’s laborious to speak Dior with out noticing how Christian Dior’s lifelong romance with the French Riviera is interwoven within the Maison’s design DNA, informing all of its initiatives previous and current. Identified by the French because the Côte d’Azur (“Coast of Azure”), the southeastern French nook of the dreamy Mediterranean coast is known as for its seas as blue because the area’s perpetual summer season skies. It’s in opposition to this backdrop of pristine white seashores, glowing clear waters and an ice-cold Aperol spritz in hand that Dior launches its 2023 summer season marketing campaign, Dioriviera. 

Dior summer campaign,Dioriviera hosting an event at Tanjong Beach Club, Singapore with life-sized animal sculptures and tropical foilage.
Picture: Courtesy of Dior

The Maison describes this summer season’s capsule assortment as an “an invite to enterprise away and to enchantment”, a shoutback to the journey pangs of worldwide residents in a post-pandemic world. Celebrating summer season in a giant (and really French) approach, Dior has listed key areas internationally which embody their imaginative and prescient of an infinite summer season to remodel into mini-Diorivieras. From Ibiza to Mykynos, the month of June sees Singapore’s Tanjong Seaside Membership (TBC) having its rightful flip within the Dioriviera summer season solar. The Dior X TBC pop-up was launched earlier this month with Parfums Christian Dior world model ambassador, Cha Eun-Woo gracing the occasion amongst different buddies of the Home from throughout the area.

Cha Eun-Woo at the Dior summer campaign, Dioriviera event at Tanjong Beach Club, Singapore.
Picture: Courtesy of Dior

Traditional French chateau decor has been reimagined with a tropical twist for the pop-up, blanketing the membership in Dior’s iconic toile de jouy sauvage. These motifs of searching scenes and legendary rural landscapes have been printed in muted blue and beige to match TBC’s personal home colors, remodeling the membership into what seems like a porcelain chateau nesting delicately on the nice and cozy tropical sand. The toile de jouy is emblazoned onto the membership’s partitions, cloth curtains draping over the alfresco bar in addition to rows of day beds beneath massive parasols by the personal seashore.

Dior summer campaign Dioriviera event at Tanjong Beach Club, Singapore with daybeds and parasols in toile de jouy sauvage.
Picture: Courtesy of Dior

A drone captures the pool flooring with the long-lasting “Christian Dior” brand (most recognisable from Dior’s mainstay ebook tote) struck by the center. Maximalism seems this good when every thing is in Dior.

Aerial shot of the Tanjong Beach Club pool during the Dior Dioriviera event in Singapore.
Picture: Courtesy of Dior

On the membership entrance, a big gold “Dior” signal sandwiched by life-sized animal sculptures in toile de jouy pores and skin has been erected. Subsequent to it, a deliciously cream-coloured auto-rickshaw carries as its cargo among the Maison’s best-selling scents. Centering the scents is the most recent addition to the La Assortment Privée scents: the brand new Dioriviera eau de parfum. Named after the summer season capsule, it’s the first scent from Dior’s artistic director of fragrance, Francis Kurkdjian, since approaching board in 2021. Described as “festive”, “hedonistic” and “epicurean”, you may count on a vivid but elegant summer season fragrance with daring fruity fig notes rounded by the mushy floral sweetness of Provence roses in bloom, a carefree but trendy scent for all events. 

The Tanjong Beach Club, Singapore entrance done up for the Dior Dioriviera event with animal sculptures and a Dior auto-rickshaw.
Picture: Courtesy of Dior
A Dior auto-rickshaw carrying Dior beauty products and scents.
Picture: Courtesy of Dior

The Dioriviera eau de parfum itself acts as a fleeting but mesmerising introduction to the remainder of the capsule that includes enjoyable summer season necessities like sarongs, silk wrap tops and the quintessential one-piece swimsuit, all in toile de jouy sauvage. Befitting of lazy weekend afternoons by the seashore or lounging at your neighbourhood espresso, the capsule appears to talk particularly to our cries for staying stylish whereas dressing right down to endure tropical Singapore’s personal perpetual summer season warmth. Loyal Dior followers also can count on favourites just like the Dior ebook tote and Dway slides to return in softer seasonal colors of pink, gray and denim blue. For the energetic crowd attending to the seashore to sweat it out, the capsule contains life-style merchandise corresponding to yoga mats and desk tennis paddles to carry a splash of toile de jouy sauvage to each nook of this Dioriviera summer season. You may store the gathering now each on-line and in-stores.

Cha Eun-Woo trying on La Collection Privée scents.
Picture: Courtesy of Dior

Dioriviera is Dior’s try to share the la dolce vita (“the candy life”) so core to French Riviera tradition with the remainder of the post-pandemic world. The Dioriviera reimagining of iconic seashore spots throughout the globe remind us that an infinite summer season is extra so a way of life, drunk on love for all times (and perhaps one too many glasses of wine).

The Dioriviera pop-up at Tanjong Seaside Membership pop-up is open to the general public from now until 30 June 2023.

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