Delta SkyMiles & Starbucks Rewards Partnership

Delta and Starbucks have simply launched a loyalty collaboration. Whereas it’s unlikely to be life altering for anybody, it’s cool to see this sort of partnership.

Delta & Starbucks partnership particulars

As of October 12, 2022, Delta and Starbucks have launched a partnership. This provides enrolled Delta SkyMiles and Starbucks Rewards members the chance to earn a one-time bonus for linking their accounts, after which additional rewards for his or her espresso and journey purchases. Let’s go over the small print.

Delta & Starbucks have a brand new partnership

Hyperlink your Delta & Starbucks accounts and earn a reward

Members of Delta SkyMiles and Starbucks Rewards can hyperlink their accounts at both or Those that achieve this by December 31, 2022 can earn the next after making a qualifying buy with Starbucks:

  • 500 bonus Delta SkyMiles
  • 150 bonus Starbucks Stars

Earn Delta SkyMiles for Starbucks spending

US prospects who’re enrolled in each Delta SkyMiles and Starbucks Rewards can earn one mile with Delta SkyMiles per eligible greenback spent on Starbucks purchases. This excludes alcohol, taxes, and gratuity, and there’s no restrict on what number of bonus miles you possibly can earn this manner.

Personally I worth Delta SkyMiles at a bit of over a cent every, so consider it as an incremental 1% return in your Starbucks spending, give or take.

Earn extra Starbucks Rewards Stars when flying

US prospects who’re enrolled in each Delta SkyMiles and Starbucks Rewards can earn double Starbucks Rewards Stars when making purchases with Starbucks on the identical day the place they’ve a Delta flight scheduled.

Starbucks Rewards members ordinarily earn 2x Stars when utilizing a pay as you go digital Starbucks Card, or 1x Stars in any other case. That’s earlier than this extra bonus. Personally I worth Starbucks Stars at 4-5 cents every, so consider it at the least of an incremental 4-5% return on Starbucks spending.

Choose Starbucks Stars as a Medallion Alternative Profit

Delta Diamond Medallion and Platinum Medallion members can choose Alternative Advantages. Along with the brand new Alternative Advantages just lately introduced, it will likely be potential to pick out Starbucks Stars as a Alternative Profit as of 2024.

Particularly, you’ll be capable to choose 4,000 Stars as one of many perks. Based mostly on my valuation of 4-5 cents per Star, that’s like a $160-200 worth. That undoubtedly wouldn’t be the profit I choose, given the opposite choices.

Backside line

Delta and Starbucks have launched a brand new partnership, providing an enrollment bonus for linking accounts, one mile with Delta SkyMiles per greenback spent with Starbucks, and double Stars with Starbucks Rewards when visiting the retailer the identical day you fly Delta.

This can be a cool collaboration and is healthier than nothing, although I don’t assume it will do all that a lot to shift shopper conduct. I basically view this as an incremental 1%(ish) return on my Starbucks spending. The upfront bonus is sweet, too.

What do you make of this new Delta and Starbucks partnership?

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