Explora Journeys, the luxurious model of MSC Cruises that may debut its first ship in July 2023, introduced a partnership that may create the trade’s first Rolex boutique at sea. The Swiss firm’s ultra-luxe timepieces shall be provided on the market in a devoted store onboard Explora I.
Basic Luxurious Model Will Open Store on Explora I
Rolex, one of many world’s prime retail manufacturers within the luxurious area, will promote its traditional timepieces to company crusing aboard Explora Journeys’ first ship, Explora I, the cruise line introduced on June 7.
The partnership with Rolex is an trade first, and ties in with the luxurious life-style theme that Explora Journeys has cultivated since guardian firm MSC Cruises introduced the model in 2021.
The 922-guest ship shall be christened in Rome on July 8 and sail her inaugural voyage on July 17. The Rolex boutique shall be in place by the point the ship launches.
“We’re elated to be partnering with Rolex, a like-minded Geneva-based Swiss luxurious model that very a lot shares our values and our long-term sustainable imaginative and prescient,” Michael Ungerer, CEO of Explora Journeys, stated.
“It allows us to supply our discerning vacationers the chance to buy Rolex watches whereas crusing on board Explora I. We consider that this new retail location shall be a must-visit vacation spot for anybody trying so as to add a contact of luxurious to their journey expertise,” he added.
Rolex, an organization based in London in 1905 (it later moved to Switzerland), is famend internationally for the craftsmanship of its timepieces. The corporate’s watches are prized for his or her design, precision, efficiency and reliability.
Onboard Explora I, the Rolex boutique, shall be staffed with hosts educated by Rolex. The cruise line stated employees additionally will handle the allocation of watches per suite, however didn’t elaborate on how or why purchases could be affected by an allocation coverage.
Retail Gross sales a Key Focus Onboard Cruise Ships
Excessive-end and luxurious model retail areas the place company can store are frequent on cruise ships, notably luxurious degree vessels. Cruise strains usually promote their very own branded merchandise (assume Carnival Cruise Line Enjoyable Ship hats and Disney Cruise Line’s princess attire) in addition to a variety of products from prime retail names.
MSC Cruises’ MSC Euribia, a brand new ship coming into service this week, just lately revealed it would provide company an enormous retail area known as Luxurious Plaza, that includes jewellery and watches from luxe manufacturers corresponding to Baume & Mercier, Bvlgari, Hublot, IWC Schaffhausen, Montblanc, Panerai, and others.
And Carnival Cruise Line unveiled its largest-yet retail area on Carnival Celebration when the ship entered service in fall 2022. The area options merchandise from the watch model, Gorilla, based by famous watch designer Octavio Garcia. The ship additionally has a store promoting luxurious timepieces created by the Cuban firm Cuervo & Sobrinos.
Onboard Explora I
Explora I was constructed on the Fincantieri shipyard in Monfalcone, Italy. Her inaugural voyage, “A Maiden Journey into Epic Fjords and the Arctic Circle,” will depart from Southampton and name at a dozen ports in 4 international locations.
The ship, that includes six eating venues and a dozen lounges, will spend her inaugural summer season crusing Northern Europe and Iceland itineraries.
The cruise line just lately unveiled the luxurious particulars of Explora I’s Proprietor’s Suite, an opulent, 3,000-square-foot lodging that includes a personal outside terrace extending the total width of the ship.
Luxurious facilities that Proprietor’s Suite company will get pleasure from embrace butler service, and an infinity whirlpool on the 1,345 square-foot terrace. Explora I is the primary of six deliberate vessels to be operated by Explora Journeys.