The luxurious cruise line Azamara has simply reached a giant milestone. As 2023 wraps up, the cruise line is celebrating its most profitable gross sales yr to this point within the UK, with plans to maintain the momentum going properly into the brand new yr with financial savings of as much as 20% off choose sailings in 2024.
A Report Gross sales 12 months For Azamara
The small-ship cruise line introduced that 2023 was its most profitable gross sales yr on document within the UK, citing all time highs in reserving numbers. In comparison with 2022, the cruise line skilled a 30% income increase and a 20% enhance in visitor quantity.
The cruise line largely credit its success to reaching and collaborating with extra journey brokers than ever earlier than. Representatives from Azamara made some extent of delivering a better presence at business occasions all year long, estimating that the group met over 3,000 brokers at journey conferences alone.
Additionally they invited journey brokers to expertise what Azamara has to supply first-hand by way of ship visits across the British Isles and an intimate seminar at sea.
“Our journey agent group is pivotal to our success, and we couldn’t be extra grateful for his or her continued help this yr. Now with the best sources in place, the group can ship enhanced help and proceed rising our community, leading to extra companions selecting to ebook with Azamara,” says David Duff, Azamara’s U.Ok. Managing Director.
Azamara Set Sights on Wave Season
Azamara has now set its sights on beating its new document in 2024 by way of financial savings for vacationers. The cruise line simply launched one in every of its finest Wave Season affords ever, with as much as $2,000 off per stateroom on choose sailings between April 1 and December 31, 2024, which could be booked starting now by way of March 21, 2024.
Itineraries vary from seven days to greater than 20 days and sail to locations like Spain, Greece, Italy, Scotland, Iceland, the Mediterranean, and extra.
Wave Season takes place in the course of the first quarter of the yr (usually January by way of March), and is when cruise traces often supply their finest offers of the yr.
“It’s been an outstanding gross sales yr for us, with country-intensive itineraries, seven-night plus sailings and long-haul locations, together with Japan and South Africa proving to be extraordinarily widespread. We’re already seeing nice demand for 2024, with European sailings throughout all 4 ships promoting properly, and are on the right track to exceed these data as soon as extra subsequent yr,” provides Duff.
Azamara is thought for providing a novel and intimate expertise throughout its four-ship fleet: Azamara Journey, Azamara Quest, Azamara Pursuit, and Azamara Onward.
The smaller ships supply an expensive lodge expertise at sea that permits visitors to journey in consolation to marquee ports all over the world that bigger ships could not be capable to attain. The ships can carry roughly 700 passengers, permitting for an intimate and crowd-free expertise.
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The cruise line can also be identified for providing Vacation spot Immersion experiences and Prolonged Vacation spot Days, which permit vacationers to spend 10 hours or extra ashore to discover ports in depth, together with in a single day stays and evening excursions.
In October, Azamara additionally introduced a brand new period of exploration by way of its Grand Voyages, that are longer sailings that may characteristic greater than 30 Prolonged Vacation spot Days per itinerary.
Lots of the itineraries included within the Azamara Wave Season financial savings occasion embrace Prolonged Vacation spot Days, making these journeys of notably good worth.