Because the Netflix collection Drive to Survive, the world of System One has opened as much as many partnerships that convey cruises and F1 collectively. First MSC Cruises turned the official cruise associate of System One, and now Regent Seven Seas has partnered with Aston Martin Aramco System One Crew.
The collaboration means Regent turns into the primary official World Cruise Line Accomplice of a System One group. For visitors, it means the chance to win a once-in-a-lifetime alternative to mix a luxurious cruise with a go to to the Imola Grand Prix in Italy, VIP driving experiences, and personal excursions of the racing group’s campus in Silverstone, England.
Luxurious Meets Excessive-Octane Racing
Regent Seven Seas’ visitors can quickly sit up for a number of recent experiences due to a brand new settlement with the Aston Martin System One Crew. The cruise line, a part of Norwegian Cruise Line Holdings, is now the System One group’s official cruise associate.
Regent Seven Seas and Aston Martin have created unique experiences to convey the worlds of ultra-luxury cruising and racing collectively. These embrace VIP entry to Aston Martin System One Crew driving experiences, highlight voyages centered on racing and cruising, and personal excursions of the group’s £200 million, 37,000m2 (400,000 sqft) headquarters in Silverstone, England.
From a sensible aspect, it means the Regent emblem will probably be displayed on Aston Martin’s F1 automobile for the 2024 season, drivers’ coveralls, and group personnel at races. The partnership between the 2 manufacturers builds on the identify that the 2 have constructed on the earth of luxurious experiences.
“We’re excited to associate with Aston Martin Aramco System One® Crew, a model that embodies excessive efficiency and luxurious, mirroring our dedication to excellence in luxurious cruising,” said Andrea DeMarco, President of Regent Seven Seas Cruises.
“This collaboration goals to create unforgettable moments and enriching experiences for our visitors, mixing the joys of System One with the unequalled magnificence of our voyages.”
‘Grandeur Prix’ Sweepstakes
Celebrating the launch of the partnership, Regent Seven Seas Cruises is providing visitors the chance to win a 10-night, all-inclusive European cruise aboard the brand new 746-guest Seven Seas Grandeur.
The grand prize features a 10-night all-inclusive luxurious cruise for 2 within the Mediterranean, together with port calls to Italy, Montenegro, Greece, and Turkey.
The journey kicks off with an unique Aston Martin Aramco VIP race expertise in Imola between Could 17 and Could 19, 2024. Following the race, visitors will board Seven Seas Grandeur in Venice, Italy, on Could 20, 2024. The prize winners may even obtain free resort lodging, transfers to the race and the ship, and return flights.
Jefferson Slack, Managing Director at Aston Martin Aramco System One Crew: “This collaboration with Regent Seven Seas Cruises permits us to convey distinctive, once-in-a-lifetime experiences to visitors worldwide, celebrating the posh and pleasure that each our manufacturers signify.”
System One and Cruise Partnerships
System One, with its spectacular world TV viewers of 1.55 billion in 2021, is a sport with unparalleled worldwide viewership. This in depth attain renders it a extremely enticing platform for cruise strains aiming to attach with a global clientele.
MSC Cruises pioneered the combination of cruising and System One by embarking on a multi-year partnership starting with the 2022 Bahrain Grand Prix.
This alliance positioned MSC Cruises as System One’s official cruise associate, with MSC Cruises’ billboards displayed round tracks worldwide, and sponsorship of key occasions, together with the 2023 System 1 Belgian Grand Prix.
Different cruise strains, corresponding to Windstar Cruises have supplied F1-themed cruises which included VIP experiences at racetracks, though doesn’t come near the extent of cooperation between Regent Seven Seas and Aston Martin.
The collaboration between Aston Martin and Regent Seven Seas displays a broader pattern the place cruise strains are more and more forming partnerships with sports activities groups throughout numerous disciplines, together with basketball, American soccer, and soccer.
