Brussels Airways has simply unveiled its latest particular plane, that includes an augmented actuality livery. Yowzers!
Brussels Airways’ Tomorrowland particular livery airplane
Since 2012, Brussels Airways has partnered with Tomorrowland, an annual digital dance music pageant in Belgium. The airline has operated particular flights for this occasion, and has simply unveiled its latest Tomorrowland themed plane.
The Airbus A320neo with the license plate OO-SBB (delivered to the airline in December 2023) has been painted in a Tomorrowland livery. The plane is called “Amare,” and is particular in and out.
Should you’re like me and assume “Amare” simply means “love” in Italian, there’s extra to the story for Tomorrowland followers. I’m not younger sufficient (or perhaps simply not excessive sufficient?) to say to make sense of this, because it includes magic birds, magic parallel spectrums, and power strains and particles. So let me simply copy and paste:
Amare is a Tomorrowland icon symbolizing bringing individuals collectively and is definitely synonymous with Unity. Within the Tomorrowland Universe, the hen is the one one in a position to journey by completely different Tomorrowland worlds by way of Paperworld (the magical parallel spectrum that connects the completely different worlds).
So from this line of thought, Amare was visualized as if the magical hen was touring by the “spectrum of area” by having him fade out in the direction of the again. This additionally conveys a stronger sense of movement and makes the plane much more dynamic and fashionable. This additionally emphasizes the very iconic head of Amare that’s now recognized by many.
Moreover, the brand new visualization additionally exudes an amazing energy in magic by power strains and particles which are within the route of movement, this to additional emphasize that Amare is a magical being that’s always in movement with the aim of bringing individuals collectively.
On the surface, the jet has a particular livery that’s certain to show heads at airports. Not solely does the livery look cool to the bare eye, but it surely even has augmented actuality, a world-first. The hen within the livery involves life when scanned by particular social media channels, resembling Instagram or TikTok.
Your complete livery design course of took round 15 months, given the variety of particulars, from the feathers of the hen, to the sparkles of the fireworks transitioning into Brussels Airways’ emblem.
The inside of the jet additionally has some particular options. Along with every kind of Tomorrowland branding, the airplane has an enhanced sound system and temper lighting, which you gained’t discover on some other Brussels Airways plane.
Whereas this jet will after all get essentially the most consideration when Tomorrowland takes place over the summer season, within the meantime the plane shall be cycled by Brussels Airways’ system like some other plane. It’s getting into service as of at this time (April 26, 2024), with the primary flight being between Brussels (BRU) and Tenerife (TFS). You may monitor the jet right here by its license plate.
This takes Tomorrowland flights to the following degree
Brussels Airways has been providing particular Tomorrowland flights for over a decade, however this new livery is definitely the most important funding we’ve seen in these flights. Through the Tomorrowland pageant, Brussels Airways sells particular flights with onboard events.
For instance, under is what one of many particular flights regarded like in 2012, the primary 12 months this was supplied.
Again in 2014, I really took one in every of these Brussels Airways Tomorrowland get together flights between Frankfurt and Brussels (I used to be invited by the airline, and couldn’t flip down the chance). Whereas so not my vibe, OMG, it was fairly a memorable expertise.
In case anybody is curious, don’t fear, these flights had been particularly designed for individuals reserving Tomorrowland packages, so nobody will randomly find yourself on flights with events like these.
Backside line
Brussels Airways is taking its Tomorrowland collaboration to the following degree, with the introduction of a particular new livery Airbus A320neo. Whether or not you’re a music pageant fan or not, there’s no denying that this is without doubt one of the coolest particular liveries on the market. So in case you occur to see this airplane at an airport, now you recognize the backstory.
What do you make of Brussels Airways’ new Tomorrowland Airbus A320neo?
