Lufthansa Group subsidiary Brussels Airways has introduced plans to very properly improve its enterprise class gentle product on lengthy haul flights…
Brussels Airways lengthy haul enterprise class will get upgrades
As of April 1, 2025, Brussels Airways will likely be elevating its enterprise class eating expertise on lengthy haul flights, from the tableware, to the service circulate.
So, what’s altering? For one, the airline is introducing a brand new tableware assortment. It will embrace tableware with spherical shapes and a heat white base, complemented with a signature coloured bowl with blue and bronze accents, impressed by the Brussels Airways uniform.
There may also be new cutlery, formed to subtly replicate the contour of an airplane, together with new linens comprised of “an earthy but elegant texture.”
The airline can be updating its meal service. Earlier this yr, Brussels Airways launched a partnership with Chef Arabelle Meirlaen. The airline is now seeking to enhance that idea additional, with a extra elaborate cheeseboard, dessert, and even fresh-cut fruit, after the meal. On flights to Brussels, the main focus is on a seamless service and effectivity, to maximise relaxation.
Brussels Airways can be updating its service, which it describes as a “personalised, boutique hotel-inspired service circulate.” Meals will likely be introduced in a extra private, hand delivered method.
There’s nothing right here that I’d think about to be a complete sport changer, however that is all typically optimistic information, and these sound like a number of little enhancements that ought to add up. Right here’s how Sandy Coenen, Brussels Airways’ Inflight Product Supervisor, describes these modifications:
“At Brussels Airways, we imagine that journey is about extra than simply reaching your vacation spot, it’s about creating unforgettable moments. Our new tableware assortment is designed to reinforce the onboard eating expertise, combining magnificence with performance. By partnering with prime Belgian culinary abilities and utilizing the best elements, we purpose to show eating right into a spotlight of the journey. We’re additionally providing greater than only a service, we see it as a possibility for our friends to attach with the crew in a private and memorable approach. This refined eating idea, displays our dedication to providing the very best requirements of consolation, sophistication, and hospitality.”
New Brussels Airways enterprise class seats coming 2027
In September 2024, I wrote about how Brussels Airways plans to not solely develop its lengthy haul fleet, but in addition introduce new cabins, together with a brand new enterprise class product. These upgrades are anticipated to occur progressively as of 2027, although we don’t have any particulars but as to what sort of a seat the airline will introduce (I’m assuming it received’t be a model of the Allegris product!)
I haven’t flown Brussels Airways’ A330 enterprise class since 2019, when the most recent technology enterprise class product was launched. I discovered the expertise to be nice, and I’d actually take Brussels Airways over the present state of Lufthansa’s lengthy haul fleet.
Brussels Airways has a wierd place in Lufthansa Group. Clearly there’s a heavy deal with Lufthansa and SWISS, whereas Austrian Airways and Brussels Airways usually appear to be they don’t get the eye they deserve.
Austrian Airways arguably has Lufthansa Group’s greatest lengthy haul enterprise class gentle product, and I like flying with the airline. However regardless of that, the airline actually doesn’t get a lot funding from the guardian firm.
In the meantime Brussels Airways’ lengthy haul community is so closely targeted on Africa, however then there’s restricted North America connectivity, for these searching for one-stop service between North America and Africa. I’d like to see Brussels Airways get a bit extra funding from the guardian firm, and even develop considerably, however that appears unlikely.
Backside line
Whereas Brussels Airways is barely introducing new enterprise class seats in 2027, the airline is making some minor updates to its enterprise class gentle product within the meantime. Particularly, the airline is introducing new tableware, upgrading components of its meals, and introducing a brand new service circulate.
It’s all the time good to see airways making enhancements, so kudos to the service. It’s additionally an excellent reminder that I ought to most likely give Brussels Airways one other shot.
What do you make of Brussels Airways’ enterprise class upgrades?
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