British Airways has been engaged on bettering its lounge community, together with renovating lounges which are previous their prime. The airline has simply unveiled its new lounge at Seattle Tacoma Worldwide Airport (SEA), and it appears to be like nice!
New British Airways Lounge SeaTac unveiled
British Airways’ new Seattle lounge has simply opened its doorways, following an intensive refurbishment. The lounge’s redesign is described as taking inspiration from the Pacific Northwest, whereas additionally incorporating “British design magnificence.”
The lounge options textile art work by Hannah Mason and Vacilando Studios, and the decor highlights Seattle’s identification as a Metropolis of Music, with Haptic Lab additions. The lounge closely makes use of heat tones, marble stone surfaces, and opal glass lamps, with tender shapes.
The lounge has a very redesigned meals service space, providing a spread of cold and hot objects, plus an a la carte eating space for passengers touring in top quality. The lounge additionally has a brand new full service bar, which acts because the centerpiece of the lounge.
Whereas this lounge is primarily for premium British Airways prospects (first and enterprise class prospects, oneworld Emerald and Sapphire members, and so on.), it’s additionally used because the contract lounge for carriers like Japan Airways, Qatar Airways, and so on. In concept, this lounge ought to comply with normal oneworld lounge entry insurance policies, although British Airways is infamous for taking part in video games with entry guidelines for its outstation lounges, on the premise of capability constraints.
The Seattle location joins Singapore (SIN), Washington (IAD), Lagos (LOS), and London (LGW), the place lounges have been up to date over the previous 12 months. Subsequent up as a part of this venture is a redesign of lounges in Dubai (DXB) and Boston (BOS), plus an all-new lounge in Miami (MIA), with an much more up to date design idea. Then in 2026, we’ll see a full redevelopment of lounges in London (LHR).
Right here’s how British Airways Chief Buyer Officer Calum Laming describes these lounge investments:
“We introduced our £7bn transformation programme final 12 months and promised to enhance the shopper expertise each on the bottom and within the air. Throughout our world community we’ve 28 lounges in 20 airports that each one play an enormous half in our prospects’ journeys, so we’re dedicated to providing the easiest expertise.
“Similar to our prospects and colleagues, every lounge is exclusive. Prospects can count on to see nods to our British heritage blended seamlessly with options that commemorate the locality of the vacation spot. We’ve labored with native designers, artists, and suppliers throughout the globe to make sure that every lounge has its personal British Authentic character – and we will’t wait to unveil extra.”
I’m impressed by British Airways’ lounge redesign
I lately visited British Airways’ refreshed lounge in Washington, and I used to be tremendous impressed. I assumed the design was lovely, the meals high quality was good, and I beloved having a staffed bar. I’ll be publishing a evaluation quickly, however I loved it far more than I used to be anticipating to.
As a lot as I’m crucial of British Airways at instances, the airline is doing a great job with its lounge redesign, and I’m completely happy to see these continued investments. The Seattle location was most undoubtedly in want of a refresh, so prospects will recognize this.
What’s maybe most attention-grabbing to me is that the present lounge designs we’re seeing aren’t even the service’s model new lounge idea, as that’s apparently launching quickly. I’m completely happy that my house airport of Miami might be one of many first to get that new design.
Backside line
British Airways has simply opened its latest refreshed lounge, at Seattle Tacoma Worldwide Airport. The lounge was desperately in want of a refresh, and I’d say these adjustments look nice. Not solely is the lounge cozy and chic, however I really like that it has a firstclass eating part and a correct bar.
What do you make of British Airways’ refreshed lounge in Seattle?
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