For the primary time in almost 20 years, British Airways is rolling out new uniforms for its staff…
British Airways companions with Ozwald Boatang on uniforms
British Airways has unveiled new uniforms, created by British designer and tailor Ozwald Boateng. New uniforms will ultimately be rolled out to 30,000+ staff — floor operations brokers and engineers will begin sporting the uniforms as of spring 2023, whereas flight attendants, pilots, and check-in brokers, will begin sporting the uniforms as of summer season 2023.
The gathering has been underneath growth since 2018, so this has been almost 5 years within the making. In response to British Airways, Boateng shadowed a variety of airport roles to know how the uniform wanted to carry out for every job, and to make sure a contemporary British, fashionable look, with top quality, resilient materials which are simple to take care of.
The uniforms take inspiration from the airline, its individuals, and the artwork of flying. There’s an airwave sample featured throughout the whole assortment, together with with jackets, t-shirts, buttons, and ties. The jacquard material throughout all the tailor-made clothes includes a variation of the airline’s speedmarque.
Greater than 1,500 staff throughout the airline took half in 50 workshops to assist make sure the practicality of the brand new uniforms, from design workshops, to prototype suggestions, to garment trials. The airline has been secretly testing these uniforms over the previous six months. Flight attendants and pilots have been sporting these uniforms on cargo flights throughout Europe, whereas engineers have been secretly sporting the brand new uniforms whereas sustaining plane out of sight of the general public.
Right here’s how British Airways CEO Sean Doyle describes these new uniforms:
“Our uniform is an iconic illustration of our model, one thing that can carry us into our future, representing the easiest of contemporary Britain and serving to us ship a terrific British unique service for our clients. From the very begin this has been about our individuals. We wished to create a uniform assortment that our individuals are proud to put on and with the assistance of over 1,500 colleagues, we’re assured that we’ve got delivered this.”
Under are some footage of the brand new uniforms.
Under you can even see a video in regards to the new uniforms, the place Ozwald Boateng additionally explains his inspiration for the brand new look.
My tackle British Airways’ new uniforms
What do I consider the brand new British Airways uniforms? Properly, what I care most about is what British Airways staff suppose:
- The only biggest factor that may come from new uniforms is that staff really feel a way of delight sporting them, really feel good in them, and are comfy
- It’s not nearly how the uniforms look, but additionally about how they really feel — are they comfy, are staff having pores and skin or different reactions to them (as we’ve seen at another airways), and many others.?
I’m comfortable to see that British Airways has put appreciable thought into consolation, sturdiness, and testing. We’ve seen some disastrous new uniform rollouts up to now, so hopefully that may be prevented right here. Then once more, I’m fairly certain these airways additionally claimed to have executed in depth testing, so who is aware of.
So far as my tackle the brand new uniforms goes, I feel they give the impression of being fashionable and trendy, and on the similar time gained’t rock the boat an excessive amount of. It certain appears to me just like the male flight attendant uniform at the least borrows some inspiration from Virgin Atlantic’s uniforms.
Whereas I do like these uniforms, I’m oddly undecided that I desire them to the outdated ones. I all the time consider British Airways as being such a standard firm, and whereas the outdated uniforms had been round for roughly 20 years, I additionally take into account them to be fairly timeless. Is it simply me?
British Airways might be rolling out new worker uniforms over the approaching months, designed in partnership with Ozwald Boatang. The brand new uniforms are rather more trendy than the outdated ones, which had been round for almost 20 years. Nevertheless, I’m undecided which I desire. Right here’s to hoping that British Airways staff like the best way these uniforms feel and look.
What do you make of British Airways’ new uniforms?