British Airways Launches Avios Subscription Plan

British Airways has a brand new Avios subscription service, and I’m pleasantly stunned by the worth proposition.
British Airways’ annual Avios subscription service
British Airways Govt Membership has a new Avios subscription service, supposed to assist individuals supercharge the Avios they’ll earn. Members can sign-up for both a month-to-month or annual plan — the longer you commit and the extra Avios you purchase, the higher the deal.
The value varies relying on the place your account is registered. One of the best deal is for the “Adventurer” subscription, which gives a complete of 200,000 Avios, within the type of a month-to-month deposit of 16,667 Avios.
For instance, UK-registered accounts, this might value £1,789 per yr, which is a chance to accumulate Avios for £0.0089 every.
US-registered accounts, this might value $3,069 per yr, which is a chance to accumulate Avios for $0.0153 cents every.

Whereas British Airways usually sells Avios with a bonus, the bottom value you’ll see is often both £0.0107 or $0.0184. The pricing with this subscription plan is considerably higher.

That is how these subscription providers ought to work
Through the years we’ve seen airways more and more monetizing their frequent flyer packages. It’s frequent these days to see airways promote factors in a profitable means. The evolution of that has been these new factors subscription providers.
The factor is, up till now I’ve discovered the execution of those subscription providers to be terrible:
- You’re committing to purchasing factors over a interval of 1 yr, so some form of a reduction needs to be utilized to this, to account for the danger you’re taking by shopping for prematurely
- For those who ask me, these subscription providers ought to all the time supply a cheaper price than the bottom give you’d ordinarily discover throughout a promotion
Traditionally these sorts of subscription providers have provided larger costs than you’d usually discover throughout a promotion, so that you’d be a idiot to make the most of them. In that sense I’m impressed by the brand new Avios subscription service, since this worth is decrease than you’ll discover when British Airways has a promotion on shopping for Avios. That’s the way it needs to be.
For these based mostly within the UK, I’d say buying Avios for underneath £0.009 may signify a stable deal. The value is considerably larger for these in the US, so I’d be much less prone to make the most of the deal right here. That’s very true when you think about all the straightforward methods to earn Avios.
British Airways Govt Membership companions with a number of transferable factors currencies, together with Amex Membership Rewards, Capital One, and Chase Final Rewards. On prime of that, there are three bank cards issued within the US that earn Avios:

Backside line
British Airways Govt Membership has a brand new Avios subscription service, whereby you may purchase Avios at an affordable value in the event you commit to purchasing them for a interval of 12 months. The pricing right here is decrease than you’d in any other case discover throughout a promotion on shopping for Avios, in order that’s nice.
Nevertheless, personally I’d solely make the most of this chance if I have been actually engaged within the Govt Membership program, and constantly bought outsized worth with my Avios. There’s in any other case simply an excessive amount of threat to committing to purchasing Avios over the course of a yr, since loads can change.
Do you intend on benefiting from this Avios subscription supply?
(Tip of the hat to Head for Factors)