Bamboo Airways, Vietnam’s fast-growing airline, is trying to be a part of a worldwide airline alliance. Which alliance can be the perfect match, although?
Bamboo Airways hopes to hitch alliance
Bamboo Airways is a reasonably new Vietnamese airline that was based in 2017. The airline is rising at a quick tempo, and already has roughly 30 planes, together with model new Airbus A320neos and Boeing 787-9s, which characteristic strong onboard merchandise.
The pandemic slowed down the provider’s development briefly, although Bamboo Airways is hoping to proceed increasing in lengthy haul markets.
I do must say the provider’s development has been a bit erratic, and at instances I’ve discovered statements from the corporate’s administration to be unusual. For instance, at one level the airline was going to lease Airbus A380s to start out service to the US.
The airline nonetheless plans to launch flights to the US, although presumably with Boeing 787s. The airline will even have to extend its broad physique plane order if it plans to increase a lot additional, because it solely has agency plans for 4 Boeing 787-9s.
Anyway, whereas signing a brand new settlement to make use of Amadeus for its reservations system, Bamboo Airways CEO Nguyen Manh Quan hinted at the airline wanting to hitch a worldwide alliance:
“Cooperating with a essential associate like Amadeus is step one in digital transformation of Bamboo Airways to enhance the expertise programs and leverage buyer experiences. Our adoption of the Altéa PSS and different digital options marks a vital breakthrough in our enterprise technique, thus making a launch pad to thrive in worldwide markets, be a part of the world’s main airline alliance down the road, and affirm our world standing.”
This isn’t the primary time that Bamboo Airways administration hinted on the airline becoming a member of a worldwide alliance, so hopefully this does in actual fact occur.
Which alliance ought to Bamboo Airways be a part of?
The three world airline alliances are oneworld, SkyTeam, and Star Alliance. I feel it’s secure to say that the airline gained’t be a part of SkyTeam, provided that Vietnam Airways is a member of the alliance, in order that wouldn’t be a superb match.
So, would oneworld or Star Alliance be a greater match for Bamboo Airways?
The way in which I view it, in the intervening time oneworld appears to be probably the most aggressive alliance with regards to development and including members. Moreover, geographically Bamboo Airways can be a superb complement to the alliance, as oneworld’s closest member airways are Cathay Pacific and Malaysia Airways. This will surely assist fill a void in oneworld’s presence in Southeast Asia.
On the floor, Star Alliance has nearer opponents within the area, together with Thai Airways and Singapore Airways. On the identical time, Star Alliance has hubs at extra of the lengthy haul locations that the airline might look to fly to, like San Francisco and Vancovuer.
Personally I feel oneworld can be a greater match, however it’s anybody’s guess how this performs out. One additional difficulty is that some airways in alliances have veto rights, so understandably airways generally train these to be conservative. In any case, they don’t essentially desire a direct competitor of their alliance.
Vietnam’s Bamboo Airways desires to hitch a worldwide alliance. It’s anybody’s guess how this performs out, although I might assume the airline would be a part of both oneworld or Star Alliance, since Vietnam Airways already belongs to SkyTeam.
It will be superior to see Bamboo Airways be a part of an alliance, given the tempo at which the airline has grown. Thus far the airline hasn’t actually developed any partnerships, which is a significant problem if the airline hopes to develop in lengthy haul markets.
Which alliance do you suppose Bamboo Airways will be a part of?