Avianca is restoring enterprise class on choose routes inside the Americas, backtracking on a call the service made in 2022.
Avianca brings again enterprise class on key Americas routes
Because the begin of the pandemic, Avianca has been making an attempt to remodel its enterprise, by changing into a extra environment friendly airline. As a part of this, the airline eradicated enterprise class on flights inside the Americas as of October 2022.
Not solely did Avianca reconfigure its Airbus A320s to take away enterprise class and add 20% extra seats, however the airline additionally stopped promoting enterprise class on flights inside the Americas that have been operated by Airbus A330s and Boeing 787s. As an alternative these premium cabins have been simply offered as seats with extra space, however with out extra service.
With this coverage change, Avianca solely maintained enterprise class on flights to Europe. I believed from the start that this was the improper transfer, and I suppose the airline now agrees, as a result of it’s backtracking.
For flights as of August 15, 2023, Avianca is restoring enterprise class on the next routes inside the Americas:
- Bogota (BOG) to Buenos Aires (EZE)
- Bogota (BOG) to Miami (MIZ)
- Bogota (BOG) to Sao Paulo (GRU)
- San Salvador (SAL) to Miami (MIA)
On high of that, Avianca has already restored enterprise class on the Bogota (BOG) to Los Angeles (LAX) route as of July 1, 2023. Notice that in every of the above markets, enterprise class will solely be offered if the flight is operated by an Airbus A330 or Boeing 787, that are the plane with enterprise class cabins.
It is a smart coverage change
I can see the place Avianca’s coverage change got here from final yr, when the airline determined to simply remove enterprise class altogether inside the Americas. The airline needed to change into extra environment friendly and streamline its choices. Since enterprise class was being eradicated on slim physique planes, the airline determined it was best to simply not promote the product on large physique frequencies both.
Nevertheless, that simply appeared inefficient:
- Should you’re going to be flying large physique plane with flat mattress enterprise class seats inside the Americas, you may as effectively do what you’ll be able to to monetize these seats and maximize income, as a result of there are individuals keen to pay
- Avianca was most likely dropping clients by not promoting enterprise class; for instance, if somebody has a transatlantic itinerary between Europe and South America, they may e-book away from Avianca once they notice their connection received’t be in enterprise class
So kudos to Avianca on this logical change…
Backside line
In October 2022, Avianca stopped promoting enterprise class on flights inside the Americas, because the airline tried to streamline its enterprise mannequin. This was even though the airline stored flying large physique plane inside the Americas with flat mattress seats.
The airline is now backtracking, and as of August 2023 will as soon as once more promote enterprise class on 5 routes inside the Americas, when a flight is operated by a large physique.
What do you make of Avianca backtracking on eliminating enterprise class?
