Alaska Airways debuts digital bag tags that do not come low-cost

Alaska Airways has formally develop into the primary U.S. airline to supply digital bag tags for checked baggage.

The Seattle-based provider introduced on Wednesday that it efficiently debuted an digital bag tag machine in partnership with Dutch firm Bagtag. At launch, these digital bag tags are being despatched to 2,500 Alaska MileagePlan elite members for the primary spherical of testing.

Eligible elites who will obtain a bag tag are those that have traveled within the final 12 months, checked not less than one bag and have been among the many first to register to make use of the machine.  The airline expects to roll out these units extra broadly subsequent 12 months. When it does, the units themselves will not be low-cost — they’re going to run roughly $70 every.

That stated, the airline estimates a roughly 40% discount within the time spent within the check-in foyer when utilizing this new expertise, so it might positively make sense to put money into one relying in your journey patterns.


After attaching the machine to your bag, you possibly can activate it beginning 24 hours earlier than your flight throughout the check-in course of on Alaska’s cellular app. At launch, solely single-passenger home itineraries that embody only a single checked bag are supported.

You additionally must qualify for complimentary checked luggage so as to use the electonic bag tags. This consists of these with Alaska’s cobranded bank cards, Mileage Plan and Oneworld elites, Membership 49 members and first-class vacationers.

Alaska plans to take away all three of the aforementioned restrictions within the coming months because it rolls out the expertise extra broadly.

So as to use the digital bag tag, your telephone should assist Bluetooth and near-field communication — most smartphones produced in the previous couple of years do, together with the iPhone 6 or later and the Samsung A51 or later.

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After finishing cellular check-in, the bag tag machine will sync together with your telephone by way of an antenna that powers and reads the data transmitted from the Alaska cellular app. The machine’s e-paper display screen will then show your digital bag tag..

While you arrive on the airport, you may strategy the luggage drop-off counter and bypass any kiosks or desks. You may must current your government-issued ID and your bag will then be on its method.

As for the bag tag itself, it does not require charging or batteries, and it might stand up to being run over a baggage cart — Alaska’s staff efficiently examined its sturdiness by operating over it with a truck. The machine is connected to your bag utilizing an industrial-strength plastic zip tie, however the airline recommends inserting an identification tag inside your suitcase in case the machine have been to fall off.


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“We’ve examined our digital bag tags on numerous flights throughout the nation, together with worldwide routes the place Alaska Airways flies, and the units have carried out precisely as they’re meant to,” stated Charu Jain, senior vp of merchandising and innovation at Alaska in a press release.

The rollout of the digital bag tag program will occur in a number of phases.

As talked about, the primary part, which is launching throughout the first week of December, consists of 2,500 Mileage Plan elites who acquired an digital bag tag within the mail. In early 2023, Alaska will open up this system to extra frequent flyers, who could have the choice to buy a tool for round $70 every.

Later subsequent 12 months, all flyers will be capable of buy one among these units.


Observe that the $70 determine shall be per machine, so you probably have a number of luggage, you’ll must buy a number of tags. In fact, the units will be reused on a number of journeys, however no different U.S. airline has introduced assist for this new digital bag tag customary. Plus, the $70 payment doesn’t embody any bag charges that Alaska prices, which begin at $30 for the primary bag and $40 for the second.

That stated, you possibly can share an digital bag tag with a member of the family or good friend, so you could possibly theoretically break up the fee amongst a couple of individuals.

Whereas Alaska is the primary U.S.-based airline to debut digital bag tags, this expertise is already reside or has been piloted with numerous worldwide carriers, such because the Lufthansa Group, Air France, KLM and China Southern. The posh baggage model Rimowa even joined the digital baggage tag program with pre-installed units on its fashionable metallic hardshell circumstances.

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