Alaska Airways debuts completely brewed IPA
Should you take pleasure in (responsibly) imbibing a crisp, chilly beer from time to time, you in all probability additionally take pleasure in attempting new brews while you journey. Now, you do not have to attend till you attain your vacation spot earlier than popping the tab on a new-to-you beer while you fly with Alaska Airways.
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Alaska just lately added a customized craft beer to its beverage lineup that you simply will not discover anyplace else. Dubbed the Cloud Cruiser, Alaska developed this cobranded India pale ale with Seattle-based Fremont Brewing. Cloud Cruiser is complimentary for first- and premium-class passengers and is accessible for buy ($8.50) in the principle cabin. It is usually served in choose Alaska Airways lounges.
There are a number of methods to fast-track your approach to sipping Cloud Cruiser without spending a dime in Alaska’s first- or premium-class cabins. When you have elite standing with Alaska (even on the entry-level MVP tier), you’re eligible for complimentary upgrades when out there. When you have a stash of Alaska Airways miles by the Mileage Plan program, you should use your factors to guide first- and premium-class seats for as few as 13,500 and 6,000 miles, respectively.
Fremont Brewing and Alaska labored intently on Cloud Cruiser’s flavors and may design. The 2 well-known Pacific Northwest manufacturers created an IPA with brilliant orange, melon and tropical notes.
“‘Cloud Cruiser’ IPA is brewed with a choose mix of malts and Washington grown to remain contemporary within the air with you,” Matt Lincecum, Fremont Brewing’s founder and proprietor, stated in a press launch. “Fremont craft ‘Cloud Cruiser’ utilizing years of expertise offering beer to Alaska’s flights throughout the nation,” he added.
With so many brewing types to select from, how did Alaska decide on an IPA? “We select our meals and drinks with visitor and worker suggestions in thoughts — as a result of IPA is so standard with our friends, it is a core brew model for Alaska Airways,” Todd Traynor-Corey, Alaska Airways’ managing director of visitor merchandise, informed TPG. “Over half of our friends select an IPA-style beer, so we at all times attempt to supply at the least one IPA as a part of our premium beverage line-up,” he added.
The can design depicts an Alaska Airways 737-8 MAX flying by a sundown sky with the snowcapped Cascade mountain vary within the background.
“We felt {that a} nationwide park impressed design with one in all our plane, in Alaska colours, speaks to our roots within the Pacific Northwest. The creativity and thoughtfulness that went into the design of this may is simply one other instance of bringing to life our worth of ‘Being Outstanding,'” Jonny Mack, Alaska’s studio inventive supervisor, stated within the press launch. “It is superb to be a part of an Alaska Air first, and I am going to elevate a can of ‘Cloud Cruiser’ to many extra!”
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The introduction of Cloud Cruiser comes on the heels of Alaska including its first-ever nonalcoholic beer to its premium beverage lineup late final 12 months. Finest Day Brewing Kolsch can be complimentary in Alaska’s first- and premium-class cabins and out there for buy in the principle cabin ($8.50) on flights with a full beverage service.
“The general expertise of a visitor’s journey journey with Alaska is closely influenced by the service they obtain on-board, which incorporates our meals and beverage choices. Nearly each visitor desires a beverage throughout their flight, so it is a precedence we provide a premium beverage line-up they’re going to take pleasure in and one which differentiates us from the remainder,” Traynor-Corey stated.
Whether or not it is an IPA you may solely get within the sky or a refreshing nonalcoholic brew, you could find a purpose to say “cheers” to Alaska’s customer-focused beverage lineup.
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