Air India is at the moment within the means of reinventing itself, which features a rebranding. As a part of this, the airline has simply unveiled a brand new security video, and I’m impressed!
Air India’s “Security Mudras” video
Air India has at the moment launched its new security video, named “Security Mudras,” which is meant to seamlessly mix security directions with India’s vibrant tradition. Air India describes the brand new video as being “meticulously crafted to interact passengers and showcase the variety and depth of the Indian tradition, whereas delivering important security data.”
The brand new video showcases Indian classical dance and folk-art varieties. The video reveals mudras (dance expressions) in eight dance varieties, comprised of Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha.
Every dance kind presents a selected security instruction, supposed to offer important data in a fascinating and culturally immersive method. Music within the video is from Grammy Award-winning music composer and singer Shankar Mahadevan.
Right here’s how Air India CEO Campbell Wilson describes the brand new video:
“As a flagbearer of the nation and a longstanding patron of Indian artwork and tradition, Air India is delighted to current a murals that’s designed to ship important security directions whereas showcasing India’s wealthy cultural variety to travellers around the globe. Our friends will discover this inflight security video to be extra immersive and informative, and a heat welcome to India from the second they step onboard.”
The brand new security video will initially be screened on Air India’s new Airbus A350s, and can progressively be deployed on different plane as properly.
You possibly can watch Air India’s new security video for your self under.
I actually like Air India’s new security video
Lately we’ve seen airways make investments fairly a bit in security movies, viewing it as a type of advertising. In any case, there aren’t many issues that each single passenger on a flight will probably be compelled to observe.
Airways take all types of various approaches with security movies, from humor, to selling their dwelling nation, to stunning visuals. I’ve gotta say, I actually like Air India’s new security video:
- It’s not unnecessarily lengthy, because it’s properly below 5 minutes
- The video is visually stunning, and I’m positive Indians and foreigners alike will take pleasure in watching this
- The directions within the video are introduced clearly
- The video has good music as properly, so even frequent flyers shouldn’t develop uninterested in this video (in contrast to some movies that really feel like comedy routines)
I discover this to be an aesthetic, agreeable, and delightful security video. Air India continues to impress me with its transformation, and this video isn’t any exception.
Backside line
Air India has unveiled a brand new security video, which contains dance into the protection directions. I believe this new security video is nice, and strikes the fitting stability between clearly sharing directions whereas partaking passengers and integrating Indian tradition.
What do you make of Air India’s new security video?
