Air Canada has not too long ago unveiled a brand new restricted time security video, which is a bit unconventional.
Air Canada & Disney associate for security video
Air Canada has a particular summer season security video, produced in collaboration with Walt Disney Parks and Resorts. It will seem onboard roughly 90% of Air Canada flights between July and September 2023. The video options footage from Walt Disney World in Florida, and is meant to be a part of Air Canada’s concentrate on the household journey expertise.
Right here’s how Andy Shibata, Air Canada’s VP of Model, describes the motivation for the brand new video:
“Household is on the centre of why so many people journey. Over the previous couple of years, we’ve been centered on enhancing the Air Canada household journey expertise with family-friendly insurance policies, household check-in counters, and shared household advantages in our Aeroplan loyalty program. As we mirrored on alternatives to convey extra care and luxury to the household journey expertise, we had been impressed so as to add slightly magic to everybody’s journey with the assistance of Disney. Our new in-flight security video encourages travellers of all ages to study in regards to the security options of our plane in a brand new and fascinating approach.”
Air Canada has had a partnership with Disney for years, with previous collaborations together with celebrating the fiftieth anniversary of the Walt Disney World Resort, a Disney-themed Maple Leaf Lounge youngsters’s room, and a Disney and Pixar “Turning Pink” particular livery.
You possibly can see Air Canada’s new Disney themed security for your self beneath.
For context, beneath is Air Canada’s earlier security video, which was launched in mid-2021. That video is Canada themed, and highlights most of the stunning locations throughout Canada. I believe that video will as soon as once more be airing as of this fall, as soon as this restricted time video is now not screened.
My tackle Air Canada’s new security video
Air Canada’s new security video appears… tremendous? It’s cute sufficient, however I assume greater than something, I’m slightly confused. A couple of ideas:
- The video provides 2014 vibes and doesn’t appear significantly excessive price range; that’s honest sufficient, since in any case, that is only a restricted time video
- I can respect how Disney is well-liked with Canadians, however I’m slightly confused in regards to the context for this; is Disney paying to be featured in a security video that thousands and thousands of Air Canada vacationers will see, or…?
- These days you see quite a lot of airways with security movies that spotlight their house nation (simply as Air Canada’s earlier security video did), so it appears unusual to as an alternative spotlight an organization in a unique nation
- Possibly it’s simply me, however you’d assume that if this had been a restricted time video, it could be screened in winter moderately than summer season; Air Canada has much more service to Florida then, although I suppose the motivation is to get folks to begin fascinated by planning a visit to Disney this winter
Relating to security movies that children might get pleasure from, I nonetheless assume Starlux Airways has the sting…
When you’re touring with Air Canada this summer season, you’ll be able to count on to see the provider’s restricted time Disney-themed security video. It’s uncommon to see a model collaboration in a security video. It’s nice sufficient, when you ask me, however isn’t life altering. Personally I most well-liked Air Canada’s Canada-themed security video, which ought to as soon as once more be screened on flights as of this fall.
What do you make of Air Canada’s new Disney security video?