Absurd: Hilton Honors Devalues Factors AGAIN (Up To 250K Factors Per Evening)

Hilton Honors has simply elevated award prices for stays at a few of its high properties, and the award prices at the moment are getting downright ridiculous. What’s wild is that many of those similar properties had been devalued simply months in the past, in Could 2025.

Hilton Honors raises factors cap for high properties

For a number of years now, Hilton Honors hasn’t revealed award charts. Whereas this system has dynamic award pricing, the fact is that the most costly award charges at a specific lodge have been fairly constant. That’s to say that if a normal room is offered, you’ll be able to redeem factors for it at a price that’s not above some (sometimes cheap) most.

Up till now Could 2025, Hilton Honors free evening redemptions for traditional rooms topped out at 150,000 factors per evening. Then in Could 2025, we noticed high properties enhance in value to 200,000 factors per evening, representing a 33% enhance.

Properly, there’s now one other replace — Hilton has simply elevated redemption charges at its high properties to 250,000 factors per evening. In order that’s a 25% enhance in a single day, and a 67% enhance in comparison with a number of weeks in the past. What’s wild is that previous to that, the price for stays at high properties hadn’t enhance since 2021 (at which level the highest prices went from 120,000 factors to 150,000 factors per evening.

For instance, you’ll discover that the Waldorf Astoria Maldives now fees as much as 250,000 factors per evening…

…whereas the Waldorf Astoria Los Cabos Pedregal now fees as much as 250,000 factors per evening.

As earlier than, Hilton Honors elite members can obtain a fifth evening free on award redemptions, that means {that a} property costing as much as 250,000 factors per evening might value as little as 200,000 factors per evening… what a steal!

I’m positive some folks will bounce in and level out that some Hilton Honors rooms value over one million factors per evening. Simply to make clear, once you see a fee past the utmost cap, that’s for premium room redemptions, when normal rooms aren’t out there.

The dangerous information is that even past the properties that now value 250,000 factors per evening, we’ve additionally seen a number of different resorts enhance award prices, in comparison with their earlier most value. For instance, it wasn’t that way back that the Conrad Maldives Rangali Island value as much as 95,000 factors per evening, then the price elevated to 140,000 factors per evening, and now this property goes for as much as 180,000 factors per evening.

C’mon Hilton Honors, that is getting ridiculous!

I in fact perceive why loyalty packages devalue over time, particularly ones with dynamic pricing. For instance, over the last spherical of devaluations with Hilton Honors, I acknowledged how solely a really restricted variety of properties elevated in value by that a lot, and it had been years since there was beforehand a devaluation to those properties.

Nonetheless, this now completely crosses the road, in case you ask me. We noticed properties enhance from 150,000 factors per evening to 200,000 factors per evening a number of months in the past, and now enhance to 250,000 factors per evening? Will we see prices of 300,000 factors per evening earlier than the tip of the yr?

Typically loyalty packages can get away with devaluations, although I actually assume this system is beginning to get to the purpose the place it’s killing the golden goose. I’ve usually discovered Hilton Honors to be an more and more helpful program over time, however these redemption charges are beginning to get near eliminating any outsized redemptions.

What makes this case even worse is that Hilton Honors is massively rising award prices whereas additionally drastically reducing factors incomes alternatives. Hilton has lowered the frequency with which it gives promotions, and has additionally made them much less beneficiant. What a ridiculous mixture.

That is one thing that I can’t justify. However maybe Hilton Honors’ lifetime Diamond apologist has a special take, and may clarify how that is truly good?

Backside line

Hilton Honors is now charging as much as 250,000 factors free of charge evening redemptions in normal rooms, in comparison with the earlier cap of as much as 200,000 factors per evening. Even worse, the cap was truly 150,000 factors per evening till a number of months in the past.

I perceive the necessity to enhance award prices over time, however that is actually getting ridiculous. Going from 150,000 factors per evening to 250,000 factors per evening, all whereas decreasing factors incomes alternatives, is tremendous disappointing.

What do you make of this newest Hilton Honors devaluation?