A lesson to not rush a lodge opening: 2 nights on the Virgin Edinburgh

The Virgin model — whether or not at sea, up within the sky or at its inns — is understood for fashionable, youthful vibes with offbeat facilities galore.

Virgin’s newest lodge in Edinburgh, Scotland, may need all that … sooner or later. Nevertheless, a current keep there, practically 4 months after the lodge first opened its doorways, revealed a property that feels prefer it opened prematurely.

Visitor rooms are full, however necessary chunks of the lodge have been nonetheless beneath building, with wishy-washy projections on the timeline for his or her openings.

Whereas the room was snug and comparatively inexpensive in comparison with a keep across the nook on the Gleneagles Townhouse, there have been too many friction factors when it got here to service and even the looks of the lodge to make up for its average price ticket.

The problems ranged from first being assigned a visitor room that clearly hadn’t been cleaned to design flaws like a minuscule check-in space (confined welcome areas do seem like a burgeoning model commonplace) for a lodge with greater than 200 rooms.

Hopefully, the Virgin staff will be capable to tackle these faults because the model begins so as to add extra places (future openings are deliberate for Glasgow, Scotland, New York Metropolis and Miami simply to call just a few).

That is to not say the lodge, which formally opened June 1, would not have the precise elements for a profitable run. The recipe simply hasn’t been perfected but.


Reserving particulars

Virgin Lodges aren’t a part of the main lodge chains, however most of them take part within the Virgin Purple loyalty program in addition to the hotel-specific The Know visitor choice program. From there, it will get a bit complicated — specifically, you will not earn Virgin Purple factors staying on the Edinburgh property. It is not clear why.

Virgin Purple is the umbrella loyalty program throughout a wide range of Virgin manufacturers whereas The Know is Virgin Lodges’ customized platform for loyalty and visitor selections that retains observe of preferences on every little thing from needing a bowl to your canine to wanting a novel amenity despatched as much as a room for a special day. The Know is obtainable at Virgin Edinburgh.

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The platforms do play off one another, as Virgin Purple members can earn 2,000 Virgin factors in the event that they e book a Virgin Lodge keep and join The Know. Once more, nonetheless, this would not apply to Virgin Edinburgh. Whereas The Know is about preferences, for room upgrades and goodies like free cocktails on the lodge bar, Virgin Purple is the place you earn and redeem factors for a wide range of journey experiences.

I initially booked a nightly money fee for a Chamber King room with a versatile cancellation coverage for 316 British kilos per evening ($366 on the time of my reserving earlier this summer time), which was essentially the most inexpensive choice, straight via the lodge’s web site. Capital One cardholders profit from Virgin Purple changing into a switch companion this yr. You may also hyperlink your Virgin Purple account to your Virgin Atlantic Flying Membership account to mix rewards — not a foul choice contemplating Flying Membership is a switch companion of different applications like American Specific Membership Rewards and Chase Final Rewards.

As a result of the British pound dropped in worth whereas the greenback remained sturdy throughout our keep, it ended up being cheaper than anticipated for a Grand King Chamber, two tiers up from the underside class (a Chamber Balcony room between the 2 choices wasn’t accessible the nights of our keep). By the point it acquired nearer to verify in, the speed for the Grand King Chamber was going for 327.60 kilos ($360) per evening, so I modified my reserving to that choice to get a bit extra room for lower than what I had initially deliberate to pay for a smaller room.

It ought to be famous that costs will not be as type to American vacationers who e book a keep right here sooner or later, primarily based on foreign money fluctuations.

Getting there

The Virgin Edinburgh is a 10-minute stroll from the Edinburgh Waverley prepare station, which options service to factors all through the U.Ok., like London to the south and Inverness to the north. There are additionally rental automotive amenities right here if you happen to’re desirous to drive to different components of Scotland, like we did.

The lodge is a couple of half-hour drive from Edinburgh Airport, and a trip between it and the lodge prices about 20 kilos ($25).

Standout options

  • The property will get excessive marks for its design scheme mixing the historic and the cool, as this very fashionable model’s Edinburgh location is unfold throughout three former metropolis registry workplace buildings.
  • There are not any wasted areas within the lodge. Even hidden corners are maximized as small sitting areas the place you may unwind with a e book or take a meal from the bar. The Virgin staff clearly had enjoyable choosing works from up to date native artists for the decor, however the lodge nonetheless leans into its historic options, together with plentiful wooden paneling, a magisterial library and its location within the Outdated City neighborhood, only a block off the Royal Mile.
  • The workers skews youthful, and it was enjoyable to see how cheerful these staffing the Commons Membership (the primary lodge bar) have been every time we dropped by for a drink or a meal. They even remembered sights we deliberate on visiting throughout the day and put us in a particular personal room for a fast chunk to eat for dinner when different seating wasn’t accessible.


  • Why did this lodge open so quickly and with out every little thing able to go? Indicators all through the Virgin Edinburgh directed company to issues that had but to open. Did not anybody at Virgin ever hear the lesson “sluggish and regular wins the race?”
  • A lodge this younger shouldn’t be exhibiting indicators of damage and tear this early in its lifetime — particularly when sure components of the property nonetheless aren’t open. Together with an elevator panel held along with tape, the chilly water faucet within the toilet in our room was already free, and there have been already snags on the closet curtain. For a lodge charging $360 an evening, sure fixtures, together with the bathroom, felt generic and shoddy.
  • Even easy requests or queries appeared to fluster the laid-back workers. The exception was on the Commons Membership bar, the place the supervisor clearly runs a decent ship whereas nonetheless having enjoyable along with her workers.
  • Because of the limitations of constructing out a lodge inside a historic area, attending to sure public areas and facilities just like the health club felt disjointed, and visitor room layouts might be awkward, equivalent to getting into straight right into a dressing space slightly than a lobby or the primary room.
  • Whereas I loved the trendy touches of the lodge, it most likely is not for everyone — particularly these on the lookout for a high-end historic lodge within the coronary heart of Edinburgh. The Balmoral or the Waldorf Astoria Edinburgh — The Caledonian are across the nook for these sorts of vacationers.

The vibe

The Virgin Edinburgh looks like staying with a superb, fashionable good friend who purchased a historic townhouse, then did a intestine renovation and redesign that wows many, however doubtless annoys the conservative neighbors who’ve lived on the identical avenue for many years. The artwork is enjoyable and, at instances, risque. Hallways and different public areas are begging to be shared on Instagram due to their funky design, and all of it pulls collectively in an old-meets-new eclectic scheme that works.

The visitor profile was in every single place throughout my keep, from a marriage group to airline crews to younger {couples} and older company. There have been even just a few buttoned-up vacationers who gave the impression to be within the metropolis for enterprise.

Will probably be thrilling to see this model develop, and the Edinburgh property makes me want the Virgin staff would begin doing extra historic constructing renovations within the U.S. as an alternative of their more moderen and upcoming streak of contemporary glass buildings.


The room

Examine-in is restricted to a small desk space that may shortly amass a line of individuals ready to get to their rooms or simply looking for help from Virgin workers. The confined area additionally results in congestion with baggage and with folks passing via for the lodge bar. I used to be finally directed to a room on the eighth ground. It was throughout this commute I observed the elevator panel was already broken and held collectively by tape — not precisely the cool vibes Virgin Edinburgh most likely desires.

I opened the door to my Grand King Chamber room solely to see it had not been serviced. There was a unclean plate on a desk and a used towel throughout the self-importance. The mattress additionally regarded prefer it had been slept (or no less than rolled) in.

I went downstairs to ask for a brand new room, and the entrance desk workers members have been all very apologetic and appeared stunned that the assigned room hadn’t been serviced. Once more, due to the small check-in space, there was a little bit of a wait to repair the issue, however I used to be on my solution to a brand new room quickly sufficient.


The subsequent Grand King Chamber room — additionally on the eighth ground — was an improve when it got here to public areas. It was simply off an atrium sitting space with a slew of cream and pale pink velvet couches and chairs, potted vegetation and a hovering dome above. It was additionally subsequent to the “Sir Richard’s Flat” suite reserved for Richard Branson every time he visits (I used to be informed he has but to go to this property. By the top of my keep, I figured that could be for the most effective till operations run much less cold and warm). The room might even be adjoined to that suite to make for a bigger area.

Much like the primary room, the second room was a mixture of fashionable furnishings and historic attraction with what gave the impression to be authentic crown moldings and area the place an outdated hearth as soon as roared mingling with funky furnishings just like the curved mattress and low-backed, velvet stool by the self-importance. The bathe and bathroom room have been constructed into wooden paneling simply contained in the room, and the self-importance and dressing space additionally made up this entryway. A closet on this entry comfortably match certainly one of our small carry-on suitcases, however not each.

Whereas it was all very fairly, it was additionally jarring to stroll instantly into a rest room space from the surface hallway. Additional, it didn’t provide a lot in the best way of privateness past a curtain if somebody was attempting to get showered and prepared for the day whereas a journey companion was nonetheless within the room. This was disappointing for the reason that reserving system claims there could be a privateness door — not a curtain — in Grand King Chamber rooms meant to separate the dressing room from the sleeping space.

Virgin Edinburgh supplies Arran merchandise for the bathe and toilet, and, like many different inns, has moved to utilizing bigger dispensers within the identify of sustainability slightly than providing up mini bottles of shampoo and cleaning soap.

The bed room space was within the rear of the room and included Virgin’s signature mattress model that appears like one thing out of the Jetsons with its flared nook footboard and tufted, upholstered headboard. The mattress was very snug and dominated the room considerably greater than the one within the first, uncleaned room I had seen. There was additionally a curved sofa and black granite desk that comprised a small sitting space throughout from the mattress, and there was a minibar crammed into the nook close to the adjoining door to the adjoining suite.

Whereas there was an indication saying Virgin didn’t cost greater than typical “excessive avenue costs” in its minibar, I couldn’t discover a listing anyplace of what these particular costs could be. However a few of the native spirits choices did appear attention-grabbing, like a bottle of Lind & Lime Gin, which is distilled proper in Edinburgh and the model the bar supervisor downstairs launched to us in scrumptious gin and tonics. There was additionally Ogilvy vodka, which is distilled about 1.5 hours north of town.


Whereas vacationers may affiliate pink as a number one shade of Virgin cruises, airways and inns, it solely actually appeared on the visitor room doorways and minibar fridge. In any other case, the room was a reasonably muted shade mixture of lighter wooden paneling, white and cream. Somewhat than veering towards bland, the design staff might have had extra enjoyable making the room pop like the general public areas.


There was a retro rotary telephone on one of many nightstands to make telephone calls or relay any requests to the entrance desk, however the room additionally included a number of panels of buttons to manage lighting throughout the room, put up an digital don’t disturb signal and management the temperature settings. These have been arduous to entry, nonetheless, as a result of the mattress was so huge with its curved headboard.

There was each day housekeeping throughout our keep, however even that appeared a bit disjointed. The room was definitely clear, however it appeared as if a pillow slipped down the aspect of the mattress whereas it was getting made. Somewhat than totally make the mattress, the housekeeper simply left the pillow in opposition to the wall — not a giant deal by itself, however simply one other instance of the place the workers appears to be a bit overwhelmed getting this property off the bottom and operating.

Meals and beverage

Not each restaurant on the lodge is open but, so the meals and beverage scene centered round Commons Membership throughout my keep. The staff members at Commons Membership have been enjoyable to speak with, knew town very effectively and have been useful with suggestions and remembering style preferences on subsequent visits.


Breakfast is unquestionably the winner right here on the meals entrance, although we have been informed the Commons Membership element is barely momentary and one other everlasting full-service restaurant, Eve, was anticipated to open the week after our departure. Within the meantime, breakfast was served within the open-concept kitchen eating space of Commons Membership downstairs from the bar space.

I hope they have not modified an excessive amount of about this within the transfer throughout the hall to Eve as a result of the 25 pound ($27) per individual unfold was scrumptious and served up fantastically. My fast scan of the Eve breakfast menu this week indicated just a few gadgets have modified (extra on that in a second).


Whereas our breakfast right here was costlier than the one included in our keep across the nook on the luxurious Gleneagles Townhouse, I discovered the Virgin Edinburgh providing extra thrilling and extra various. You had the choice to select from a wide range of cold and warm gadgets after which pair your choice with espresso, tea, juices and a pastry basket starter.

Over the span of our go to, we tried whipped, scrambled eggs on sourdough with truffle and chives —a hearty begin to a day of strolling across the metropolis. Peat-smoked Peterhead haddock kedgeree (curry-spiced rice with parsley) got here with a poached egg and curried cream on prime. We additionally indulged in smoked salmon and caviar as a result of why not have a bit decadence for a very powerful meal of the day? Sadly, the smoked salmon and caviar have been nowhere to be discovered on the Eve breakfast menu I perused since trying out of the lodge. The Commons Membership-hosted breakfast additionally got here with a pastry basket, fruit, juice, tea and low.

Dinner fare at Commons Membership was fairly easy, as we simply went with bar bites. We break up a rooster burger for 15 kilos ($17), cauliflower fritters for 13.50 kilos ($15) and a burger for 16.50 kilos ($18). All have been tasty sufficient bar grub, however they didn’t precisely warrant a visit particularly to Commons Membership for dinner.

As an alternative, I discovered afternoon cocktails within the bar and comfortable sitting areas an expertise I’d repeat when again in Edinburgh. The bar is richly embellished with style pictures and artwork impressed by well-known ladies in Scottish historical past, like Alan Macdonald’s “Queen of Goals” paying homage to Mary Queen of Scots over its mantle. Plus, the afternoon workers was extremely entertaining with their experiences residing within the metropolis and providing tips about what we must always do whereas shortly passing via (sadly, a rainstorm nixed plans to hike to the highest of Arthur’s Seat, an historic volcano that’s supposed to supply superb views of town).

To Virgin’s credit score, it has made essentially the most out of nearly each nook and cranny of the constructing. A library off the foyer is stacked with books starting from “Recreation of Thrones” to Jane Austen novels to a coffee-table e book on the designer Yves Saint Laurent. There are even tables the place you may take lunch and dinner, which appeared like a super spot for solo vacationers. Eye-catching items of up to date artwork, together with a chair with antlers topped with a neon “Oh deer!” signal overhead, labored surprisingly effectively within the in any other case stately area.


A small cafe off this library provided much-needed gas in the best way of espresso drinks every morning. The ground-to-ceiling home windows coupled with hanging vegetation created a pleasant greenhouse vibe. Sadly, the good design didn’t offset my annoyance that indicators on the partitions pointed to venues like a rooftop that has but to open.


Service and facilities

The service at Virgin Edinburgh was very hit-or-miss, sadly. Some members of the workers genuinely appeared overwhelmed at instances primarily based on their consternated facial expressions. Even attempting to entry the health club, which was difficult to get to given the lodge’s disjointed format, was a manufacturing. One staffer didn’t appear to know whether or not the health club was even open or why a room key wasn’t working. Ultimately, somebody needed to accompany me to open the door. Provided that it’s practically 4 months in, one would hope for a treatment to a few of these opening pains before later — maybe in time for the remainder of the lodge to open.

As soon as on the health club, I used to be impressed. It wasn’t as good or sprawling because the one on the close by Gleneagles Townhouse, however it’s a significant win for lodge gyms. Free weights, machines, cardio tools and different gear like medication balls and kettlebells have been accessible. There have been towels supplied in addition to chilled water.

Out and about

If “location, location, location” is on the prime of what you search for in a lodge, Virgin Edinburgh is tough to beat. The situation only a block off the Royal Mile means Edinburgh Fortress (plus a bounty of present outlets hawking every little thing from tartan every little thing to stuffed corgi toys) is strolling distance from the lodge.

It would not take lengthy to stroll as much as imposing Edinburgh Fortress, perched protectively over town, and it might have been good to get an opportunity to hike Arthur’s Seat had it not been for the rain. Even nearer is the Actual Mary King’s Shut, a preserved alley courting again to the seventeenth century that is solely a three-minute stroll from the lodge. Underground excursions right here take guests via necessary components of UK historical past in addition to just a few myths, as a avenue this historic is sure to be haunted — or so they are saying.

Once we acquired caught within the rain, we popped into White Horse Oyster & Seafood Bar on the Royal Mile, about an eight-minute stroll from the lodge. The seafood was terribly recent and an incredible respite from the unhealthy climate — and the New England snob in me was truly fairly delighted by Scottish oysters.

If climate works in your favor and also you occur to make it to Arthur’s Seat, you may cross the Palace of Holyroodhouse, the British monarch’s official Scottish residence that dates again to the sixteenth century. The Queen’s Gallery can be right here and options artwork from the Royal Assortment. Each spots are a couple of 15-minute stroll from the lodge. Yow will discover extra info on guided excursions and sights at a Scotland Welcome sales space situated a block from the lodge on the Royal Mile intersection.


Whereas it appeared like a stairway was at all times concerned in any effort to maneuver across the lodge, Virgin Edinburgh does provide accessible rooms and most areas appear to be usually accessible by way of elevators all through the property.

Chamber King Accessible rooms embody walk-in showers with a built-in bench and handheld bathe fixture on prime of the rainfall bathe head.

Trying out


Trying out was once more a reminder of how the entrance desk space is much too small for a lodge this measurement, particularly with airline crews and different company attempting to go away on the similar time. However the folks working check-out that morning have been nonetheless very attentive to particulars, noting on my invoice that I had left a 250 pound ($275) tip at breakfast one morning and asking if that was intentional.

Whereas I like to consider myself as a beneficiant tipper, I’m not fairly at that stage. She was fast to right the cost, and we have been on our solution to the remainder of our trip. Since leaving, the lodge has despatched me a number of requests to fill out a buyer survey however not the precise receipt for my invoice, which I needed to ask for twice.

All that mentioned, there are such a lot of issues that do, or no less than might, work for this lodge that I can’t fault it an excessive amount of. It is merely irritating that the lodge has been open for a number of months already however nonetheless appears to be having customer support points. After additionally reviewing the Graduate Roosevelt Island earlier this yr, I am fearful there’s an rising mixture of inns within the $300 entry worth vary that excite at reserving and fail to ship after check-in.

Ironing out the workers coaching and opening extra of the lodge’s facilities (There’s that supposedly fabulous rooftop backyard within the works. When will it open? No one might give me a agency reply.) would make the Virgin property an incredible choice for these visiting Edinburgh.

In its present incarnation? I’d perhaps store round.

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