Capital One has simply rebranded its well-liked no annual charge, money again bank card. I believe this rebranding in the end makes loads of sense, although it’s certain to trigger some confusion.
Capital One SavorOne turns into Capital One Savor
For some background, up till a number of months in the past, Capital One had the next two playing cards, with completely different worth factors and perks:
- The $95 annual charge Capital One Savor Money Rewards Credit score Card provided 4% money again on eating, leisure, and choose streaming companies, 3% money again on grocery shops, and 1% money again on the whole lot else
- The no annual charge Capital One SavorOne Money Rewards Credit score Card gives 3% money again on eating, grocery shops, leisure, and well-liked streaming companies, and 1% money again on the whole lot else
In July 2024, the model of the cardboard with an annual charge closed to new candidates. On the time, right here’s how this choice was described by a Capital One spokesperson:
“We’re all the time listening to prospects and evaluating our merchandise for the suitable choices. Based mostly on this, we’ve made the choice to take away Savor as a card providing.”
Many people discovered this to be a bit unusual, and puzzled when the opposite shoe would drop. Effectively, there’s now an replace. Lengthy story brief, the no annual charge Capital One SavorOne Money Rewards Credit score Card might be taking up the title of the previous card that had a $95 annual charge. In different phrases, the cardboard is dropping the “One” from the “SavorOne” a part of the title.
For individuals who have had the no annual charge card, nothing is altering concerning the worth proposition. As earlier than, the cardboard has no annual charge, and gives 3% money again on eating, grocery shops, leisure, and well-liked streaming companies, and 1% money again on the whole lot else.
What’s particularly superior is that the rewards on the cardboard will be transformed into Capital One miles, you probably have the cardboard along with a product just like the Capital One Enterprise X Rewards Credit score Card (evaluate). That’s what induced me to select up the cardboard.
The one factor that can change for current cardmembers is that they’ll see the cardboard’s branding referred to easily as “Savor,” and they need to get a card with the brand new title as soon as their present card nears its expiration date.
This looks as if a wise branding change
Capital One has an incredible portfolio of playing cards, although frankly I believe the branding has traditionally left a bit to be desired, by way of shoppers simply with the ability to differentiate between the merchandise, and even figuring out how all of them tie collectively. It appears to me like Capital One has realized that, and is engaged on simplifying issues a bit.
Alongside these strains, I believe the branding change makes loads of sense:
- Presumably the no annual charge model of the cardboard was proving extra well-liked and/or worthwhile than the $95 annual charge model of the cardboard, so Capital One goes all-in on the previous
- It’s way more simple for a card to easily be branded as “Savor,” quite than having the “SavorOne” branding, which appears redundant, particularly for the reason that card issuer is already Capital One
Backside line
Capital One has rebranded its well-liked SavorOne Card because the Savor Card. This follows the issuer lately closing purposes for the Savor Card, clearly in anticipation of this. The branding makes much more sense, although it’s now additionally clear that the $95 annual charge card received’t be making a comeback.
What do you make of the Capital One SavorOne being rebranded because the Savor?
