In case you’re contemplating beginning your personal weblog, you’re most likely additionally trying to find details about the professionals and cons of running a blog. Properly, you’re in luck. On this submit, I’ll be discussing whether or not or not running a blog is value it. Learn on for the assorted benefits and downsides of running a blog.
I’ve been running a blog full-time for over 2 years and it’s an incredible option to share your experiences, data, and tales with others. You can also make nice cash running a blog too, for those who do it the appropriate means.
Nevertheless, whereas I like being a blogger, there are undoubtedly a number of detrimental features to this technique of publication. Try to be conscious of all the professionals and cons of running a blog earlier than deciding whether or not it’s best for you.
15 Benefits and Disadvantages of Running a blog
Like several job, running a blog comes with its personal set of rewards and challenges. A few of these apply to all bloggers, others may range relying on area of interest. It’s vital to notice, moreover, that the professionals and cons of private running a blog are considerably completely different from the professionals and cons of running a blog for a enterprise.
I’ve put collectively the next record of running a blog execs and cons primarily based alone private expertise as a blogger. You may need a barely completely different expertise, however I consider most of those factors apply pretty universally.
Professionals of Running a blog
Is running a blog value it? General, running a blog is nice and there are a lot of advantages. Listed here are 10 constructive issues about running a blog that I like:
1. Inventive Freedom
Inventive freedom is without doubt one of the greatest benefits of running a blog. Many writers (journalists, columnists, authors, and so on.) have to put in writing in a means that satisfies an editor, or another person with a say over what will get printed. Running a blog, however, is completely different.
Your weblog is your personal private canvas. You’ll be able to say no matter you want, about no matter you need. You get to decide on what narratives to discover, what opinions to precise, and methods to current the knowledge you want to share.
This artistic freedom lets you develop a singular voice and elegance that resonates together with your viewers. It additionally extends to the selection of matters, codecs, and multimedia that you simply use: photograph essays, movies, guides, diary entries, interviews – it’s all fully as much as you.
2. Versatile Life-style
For me, among the best issues about running a blog is the flexibleness it presents. You’ll be able to work from anyplace – a French café, a Thai seaside, and even from the consolation of your personal house.
That is nice for individuals who like to journey and need a means of incomes cash remotely from wherever they’re. I’ve labored in some superb locations everywhere in the world and I like how liberating it feels to not be tied right down to an in-person job.
This flexibility isn’t solely about the place you select to work – it’s additionally about how you select to work. You get to set the foundations: select your personal schedule, resolve what to put in writing about, and choose what number of days or hours you need to work per week. And if you wish to take a number of weeks off, you may no – trip requests right here!
3. Potential Earnings
Let’s get one thing straight early on. Running a blog is undoubtedly not a get-rich-quick form of factor. It takes a variety of exhausting work, lengthy hours, motivation, perseverance, and a sensible technique to show a beginner weblog right into a money-making machine.
Nevertheless, for those who handle to construct and scale a profitable weblog, it may be extraordinarily profitable. There isn’t actually a restrict to how a lot cash you may earn as a blogger; the extra your weblog grows, and the extra visitors you get, the more cash you can also make.
I discover this “blue sky considering” facet of running a blog extremely rewarding and thrilling. In my earlier job, there was a clearly outlined profession monitor, with a set path as to how you may get a promotion or a pay rise. As a blogger, there aren’t any such limitations. The sky’s the restrict – it’s superior!
Running a blog is an effective way to construct a neighborhood of like-minded individuals who share your passions and pursuits. In case you weblog about, say, climbing, you’ll simply be capable of join with different people who find themselves additionally into this passion. You may even find yourself assembly your subsequent trekking buddy this manner.
The identical goes for just about no matter matter you weblog about. Asian cooking, language studying, guitar educating, fly fishing, parachuting, equestrian care, historic reenactments – the record is limitless! In case you weblog about it, you’ll quickly cross paths with different individuals who share your ambition.
Then, increase! Earlier than you understand it, you’ll have simply discovered a complete load of recent individuals who share your curiosity(s). This may result in collaborations, meetups, and possibly even shut friendships. It’s extremely rewarding, and likewise a variety of enjoyable.
5. Enhance Your Writing Abilities
As a blogger, you’ll most likely end up writing quite a bit. I imply, it form of goes with the territory in any case. And, typically, the extra you write, the higher you get at it.
Whether or not you already contemplate your self an excellent author or not, common running a blog is without doubt one of the finest methods to enhance your writing expertise. You’ll get higher at expressing your ideas, conveying concepts and emotions, and conserving your viewers engaged and wanting extra.
And, in fact, being a greater author isn’t solely restricted to your weblog. It’s some of the helpful transferrable expertise you may have. Whether or not it’s crafting a considerate electronic mail, writing a report, a fascinating social media submit, or perhaps a novel, the writing expertise you develop by running a blog might be actually helpful.
6. Private Development
This one form of overlaps with a variety of the opposite advantages of running a blog on this record. Running a blog is an incredible alternative for private progress. It challenges you, pushes you out of your consolation zone, and forces you to discover new concepts and study new expertise.
Throughout my running a blog profession to this point, I’ve discovered an enormous quantity and developed a variety of expertise. I’ve grow to be a greater author, and a greater photographer, discovered extra about search engine optimisation (see beneath), and am now higher at speaking my model in a means that resonates with my viewers.
The journey isn’t at all times straightforward or clean. As with all profession, there are many challenges to beat and setbacks to take care of. Nevertheless, the resilience, mindset, and expertise that you simply study from running a blog may help you develop an enormous quantity as an individual.
7. Networking Alternatives
Running a blog is an incredible option to community with different professionals, each in your area of interest and outdoors of it. You’ll get to attach with different bloggers, trade specialists, firms, and types on an nearly each day foundation.
There are numerous alternative ways to community as a blogger. I’m a member of a number of glorious Fb teams which might be filled with fellow bloggers and different helpful contacts that I attain out to pretty usually.
LinkedIn will also be an effective way to make connections, as can attending in-person occasions akin to conferences and seminars. These connections usually result in collaborations, visitor running a blog alternatives, and generally, even new profession alternatives.
8. search engine optimisation Abilities
If you wish to run a profitable weblog, you’ll inevitably have to familiarize yourself with not less than some Search Engine Optimization (search engine optimisation) expertise. search engine optimisation is without doubt one of the finest methods to be sure that your weblog is seen and browse by as many individuals as doable.
search engine optimisation could appear intimidating at first, however the fundamentals are literally pretty simple and straightforward to select up. When you’re comfy with doing key phrase analysis, constructing backlinks to your web site, and arising with a strong content material technique, you’ll be in a wonderful place to develop your weblog.
search engine optimisation expertise are additionally extremely wanted in lots of industries. Buying these expertise can actually repay, each in relation to your personal weblog, but additionally by way of discovering different work. search engine optimisation specialists are typically paid fairly effectively too.
There are many assets out there on-line that you should utilize to show your self the basics of search engine optimisation. Some are free and a few are paid. I took this course by Nick from Goats on the Highway and it taught me most of all I find out about search engine optimisation. (He didn’t ask me to put in writing this, truthfully, the course is simply glorious!).
9. Portfolio Constructing
Your weblog is a real-time portfolio of your work. Identical to an artist consists of their work in a portfolio, a weblog showcases your writing (and/or images or videography) expertise, in addition to your private model and elegance. It’s additionally publicly out there so might be seen by anybody.
Whether or not you’re an aspiring author, a photographer, a graphic designer, or perhaps a meals recipe developer, your weblog serves as a group of your finest work. You’ll be able to even use it to show testimonials and opinions of any companies you may provide.
Some individuals will come throughout your weblog organically (particularly for those who nail your search engine optimisation sport). For others, all it is advisable do is ship them your URL they usually’ll immediately be capable of see what you’ve created and what you’re able to.
10. Journey Perks
Okay, so this doesn’t apply to each sort of weblog. However I’m primarily a journey blogger, so I need to embody this one right here too. For me, some of the thrilling perks of being a journey blogger is the quite a few journey perks that may come your means as soon as your weblog begins turning into extra profitable.
From complimentary resort stays and free out of doors gear to fully-funded press journeys sponsored by tourism boards, these perks can will let you journey in type and have superb experiences for a fraction of the price, or without spending a dime. Generally you even receives a commission! Sounds fairly nice, proper?
Nevertheless, it’s essential that you simply take an moral strategy to such freebies and perks. Any opinions and content material that you simply write have to be trustworthy and clear. What I imply by this, is that you simply shouldn’t write glowing opinions about an organization and a model simply because they gave you free stuff.
Sure legal guidelines and rules (just like the FTC Guidelines on Affiliate Disclosure and the UK Promoting Requirements Authority’s Code) additionally require you to adequately disclose affiliate hyperlinks and different enterprise relationships to your readers. That is one thing that each one bloggers have to take significantly.
Cons of Running a blog
Regardless of the numerous benefits, there are additionally a number of downsides to running a blog and it’s vital to acknowledge the much less glamorous facet of the job. It’s not all sundown cocktails on the seaside. Listed here are some challenges that I’ve personally confronted as a blogger:
Running a blog could be a enormous time-sink. There’s rather a lot extra to it than simply typing out posts. In addition to the up-front studying you’ll most likely need to do, you’ve additionally acquired to handle your web site, interact together with your viewers, and preserve updated with the newest technical developments and trade traits.
I usually discover myself spending much more hours engaged on my weblog than I might in an everyday 9-to-5 job. That is partly as a result of I care rather a lot about it, which I really see as a constructive factor. Nevertheless, it’s plain that the entire means of running a blog takes a variety of time.
You additionally need to be ready to handle admin too; duties like coping with funds, advertising, associates, and collaborations. It’s a juggling act between being a creator, a marketer, and an entrepreneur.
In case you’re not cautious, all this work can result in burnout, which is why it’s essential to strike the appropriate stability between running a blog and your private life.
2. No Assured Earnings
One of many issues I discover most tough about running a blog is how unpredictable your earnings might be. Not like an everyday job with a gradual paycheck, the earnings I get from my weblog varies massively from week to week and month to month. And I earned nothing in any respect for the primary 12 months or so.
Most bloggers monetize their blogs by a combination of online marketing and advertisements. Some additionally do sponsored posts and/or promote their very own services or products. Nevertheless, the quantity of visitors you get every month can range fairly considerably, which impacts how a lot you earn.
This usually means you must diversify your earnings streams, which might add much more to your workload. Constructing a weblog to the purpose the place it generates a big earnings is certainly a protracted sport. Till you get there, budgeting for all times might be fairly a problem.
3. Extremely Aggressive
As soon as upon a time, there weren’t very many blogs. Due to this fact, the blogs that did exist had a better time when it got here to competing for the most effective key phrases. I’m not saying it was straightforward again then, however it was simpler.
At the moment, issues are fairly completely different. By some estimates, there are greater than 600 million blogs on-line as of 2023. So, it’s truthful to say that the running a blog world is sort of crowded.
Getting your weblog to face out and grow to be observed amid this huge sea of content material creators isn’t any small feat. With so many blogs vying for consideration, carving out a distinct segment for your self requires not solely nice content material but additionally savvy advertising and search engine optimisation expertise.
For brand new bloggers, breaking into this saturated market might be daunting and requires a mixture of perseverance, creativity, and strategic considering. I’m not making an attempt to place you off – it’s undoubtedly nonetheless doable. However it is advisable be in it for the long term and work each exhausting and sensible to achieve success.
4. Technical Challenges
Navigating the technical features of running a blog could be a hurdle, particularly for those who’re not naturally tech-savvy. I’m pretty pc literate, nevertheless after I first began running a blog I discovered myself feeling fairly overwhelmed by all the tech stuff that I needed to study. It’s fairly a steep studying curve.
You should take care of web site internet hosting, upkeep, velocity, area administration, and varied different components. If one thing goes unsuitable together with your web site, it is advisable determine methods to repair it. And don’t even get me began on having to troubleshoot points once you’re someplace with unhealthy WiFi.
I’ve been very pressured at instances when making an attempt to take care of an issue with my weblog, particularly after I was simply beginning out. My weblog really crashed and went offline at one level and I wasn’t positive whether or not I’d misplaced months of exhausting work, (fortunately, it was nice ultimately!).
These items undoubtedly get simpler the extra you do them and the extra you study (see the factors about expertise and private progress, above). However, it may be robust and irritating at instances, notably firstly.
5. Work-Life Steadiness
I was a company lawyer. One of many many causes I modified careers was the dearth of work-life stability.
As a blogger, I completely love the liberty and adaptability that this profession presents. Nevertheless, I nonetheless usually discover myself working odd hours, weekends, and generally late into the evening. It’s straightforward to get a bit obsessive together with your weblog, not less than that’s what it’s like for me.
I need my weblog to succeed and develop a lot that I pour giant quantities of time and emotional power into it. This isn’t essentially a foul factor – however, it’s vital to make sure that you don’t find yourself defaulting to being in “work mode” all the time.
I discover that is very true for journey bloggers. Whenever you’re adventuring, each second can really feel like a possible weblog submit and also you may find yourself viewing experiences extra by your digicam lens than with your personal eyes. It’s vital to recollect to step again and really take pleasure in experiences for their very own sake.
Private Expertise as a Blogger
I’ve at all times cherished touring, ever since I used to be a toddler. After spending most of my 20s finding out and dealing in London, I felt an more and more sturdy pull in the direction of a life that was extra adventurous, spontaneous, free, and thrilling.
Turning into a blogger was among the best choices I ever made. I completely love all the advantages that include the job (see above). For me, having the ability to work exhausting on one thing that I’ve 100% possession of is the most effective a part of it – I’ve by no means been extra motivated, it’s an incredible feeling.
My weblog – Simply Go Exploring – focuses primarily on exploring lesser-known locations world wide. My readers are typically individuals who respect a combination of outside actions and tradition, with the occasional consolation thrown in right here and there.
There have been ups and downs alongside the best way. One among my greatest frustrations is the velocity at which I produce content material. I’m a reasonably gradual author, so it takes me a very long time to put in writing and publish every submit. Nevertheless, my weblog is on track and I’m excited for what the longer term holds!
Listed here are solutions to some incessantly requested questions on the primary benefits and downsides of running a blog:
Turning into a blogger might be a good suggestion for those who’re captivated with sharing your concepts and tales, and are keen to take a position effort and time into creating partaking content material. It’s a really perfect platform for artistic expression and will also be doubtlessly fairly profitable.
The largest benefit of getting a weblog varies from individual to individual. It may very well be the flexibility to precise your self creatively and set up a private model. Or, to share your data, experiences, and opinions with a large viewers and interact with a neighborhood of like-minded individuals.
Whether or not it’s best to begin a weblog depends upon your targets, pursuits, and dedication. In case you take pleasure in writing, need to share your data and experiences, and are dedicated to often creating content material, then beginning a weblog may very well be very rewarding.
The disadvantages of running a blog embody the time-intensive nature of making and sustaining a weblog, potential earnings inconsistency, and the problem of standing out in a saturated market. Moreover, managing the technical features of a weblog and attaining an excellent work-life stability might be difficult.
The primary execs of running a blog embody artistic freedom, a versatile way of life, high-income potential, neighborhood constructing, studying new expertise, and private improvement. The primary cons embody an unsure earnings, market saturation, technical challenges, and difficulties in sustaining an excellent work-life stability.
Is Running a blog Value It?
For me, the numerous execs of running a blog undoubtedly outweigh the cons. Running a blog is a particularly versatile profession; you may select to concentrate on no matter you’re captivated with, and you may work from (nearly) anyplace on the earth.
Nevertheless, running a blog additionally requires an enormous funding of effort and time. It takes a reasonably very long time to earn any cash from running a blog, your earnings will fluctuate rather a lot, there are technical challenges, and it is advisable make sure you carve out a way of life and work-life stability that’s sustainable for you.
General, I’d say that running a blog is value it so long as (i) you take pleasure in writing; (ii) you’re the type of one who doesn’t thoughts somewhat uncertainty; (iii) you’re self-motivated and are capable of handle your time effectively; and (iv) you’re ready to work exhausting (and sensible) to realize your targets.
If these all apply to you, why not give it a go? To start out your personal weblog, click on right here to obtain Goats On The Highway’s free Newbie Running a blog Course that will help you get began the appropriate means.